Beverly Hills, California - Show Business capitol of the world. Home to the glamorous and famous...and then there's Jay Bloomberg, a long time agent still looking desperately to keep his foot in that rapidly closing door. Mr. 10% follows the life of 'Willy Lomanesque' agent and sometime limo driver, Jay Bloomberg. Jay, a former Hollywood 'player', who has represented luminaries such as Flipper and Gentle Ben, is now on a quest to get back to at least the 'middle.