Producer Joe Rock had already shown he was prepared to spend money for the sake of realism when he agreed to let Michael Powell film 'The Edge of the World' in the Shetlands. In a more modest way he also splashed out on sending a crew up North to lend ambience to this breezy farce set in Lancashire but with an American director and Scottish and Cockney actors in the leads.
Rock Studios shortly afterwards went bust, which shows authenticity came at a price.
Rock Studios shortly afterwards went bust, which shows authenticity came at a price.