Lemme guess he used to be great but 'threw it all away'. He's on a mission of personal redemption. Every one love hates him. He falls in love with his chief competition who of course hates him and adores him. He's substituted drugs and booze for being a colossal a-hole user of people because he's just that talented. He IS the most interesting man in the world. Before him no one ate food. Other than that this is movie where you hear Bradley speak pretty French where you watch people make and eat pretty good food and there's a lot and I mean a lot of histrionics.
