5/10
You've been maimed.....
11 August 2016
Warning: Spoilers
Scare Campaign has been entertaining audiences for years with its mix of old school scares and hidden camera tricks.

But as a new age of online TV enters the fray, the producers find themselves up against a new web series which makes their show look like Beadle's About.

It's time to up the game, but will the team go too far, and are they about to aim their 'fun' at the wrong victim.......

It's quite an interesting idea, having a T.V. show turn snuff in order to up the ratings, but it isn't a new idea, and this is where the film fails on many levels, it's too familiar, like we've seen it all before.

But instead of keeping their eye on the most spectacular narrative arc, 'what would happen if the prank was on someone who was armed, halfway through the film, the makers decide to drop the idea, and go for a Purge/Hostel type situation and up the gore.

Which in all fairness is the norm, but why not go down the April Fool's Day route, and have everyone physically fine come the end? and then for a decent spin on that tale, have the victim go absolutely berserk at the end an slaughter everyone? No, they decide that after a very neat twist in the film, we have the makers of the more extreme show invade the 'safer' show to up their ratings.

It starts off okay, the cast are fine, but the characters are portrayed as a bunch of abhorrent parasites, so you couldn't care less who goes first and how, so it takes the crucial element out of a film that is supposed to be a horror.

Urgency.

It's not terrible by any means, it's just irritating that the makers decided to play it safe, and let the bloodshed commence, rather than do something different, and be a risk for once.
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