6/10
Vices & virtues of Steve Jobs
1 November 2015
Warning: Spoilers
Steve Jobs does not need any introduction. The owner and co-founder of Apple - personal computer and mobile devices have established the trends for the coming years. The guy in a black turtleneck, jeans and sneakers has become not only an entrepreneur but entered the pop culture hall of popular. A wide audience is known as a man of success, the fulfillment of the American dream, confirmation of the thesis about the human capacity for self-determination. But is there a scratch on this perfect facade? What price paid Steve Jobs to became successful. In the film Steve Jobs: Man in the Machine Alex Gibney tries to present a full-sized figure of Steve Jobs, with all his vices and virtues. The movie is not a congratulatory scroll to honor entrepreneurship; it also does not attempt to overthrow his monument. Is rather a quest for answers to the question: why Steve Jobs was worshiped? Unfortunately, the film is designed for people who know the subject superficially; it doesn't bring something new to the table. Most of the information contained in the film appeared in the biography book. If someone read even one book about Jobs, the film will be for him an only reproduction of this information. The film was made without the authorization of the family.

Steve Jobs: Man in the Machine consists of archival photos, videos, and interviews with Jobs coworkers, friends, and family. Commentaries on the image put his colleagues including Steve Wozniak, Lisa's mother- as well as people associated with the industry such as technology journalists. Everyone says both positively and question some decisions, behaviors of Jobs. The authors perform video showing life events in chronological order. The story of his family, studies, interests, and eccentric decisions. Walking barefoot on the university campus, driving without license plates Silicon Valley. His unbridled interest in technology and the dash in obtaining work has become a legend in his lifetime. The creators are not trying to deny that Steve Jobs is a man of success. Interestingly, in some materials the film shows his marketing and salesperson skills, quite often overlooked and accountable for Apple popularity. Speaking about the vision comes homes to Steve easily, backed by a force of persuasion it reveals the strength of his success. Not surprisingly, the fact that his original approach to technology made people think and learned how to use and look at Apple's products. He showed alternative possibilities that technology can offer. That film is the story of Zen philosophy as the source of his inspiration. But Steve Jobs had a dark side, which the authors are not afraid to mention. The story of his ups and downs - lay off his own company, reconciliation with unwanted daughter and the exorbitant payment of fees makes the character of Steve Jobs in the film seems to be more complex, more dual. Alex Ginsbey shows Steve's social disabilities. His fetish of technology and success drive pushes off social skills. It wonders. Isn't Steve Jobs a man who is stuck in the machine? Are the devices that he built an attempts to establish a relationship with people? Not one, not two but with million? Or maybe his popularity comes from the people need to socialize. Are we using these technologies trying desperately to connect with other people? Or perhaps we need to contact with the machine rather than a human? If so, then crying, grief, and the sense that we needed the mediation contact? These questions seem to be the starting point for the director biography. Alex Gibney is known documentary director whose films often undertakes essential matters in the contemporary world like sexual abuse of Catholic priest, Scientology, etc. But Steve Jobs can't be a match for those issues, although there is a Gibney wonder in this biography, this documentary isn't revelatory.

The film Steve Jobs: Man in the Machine is a proposal for those who have the fat biography of Steve Jobs did not have the courage to reach. But this film is not only audiovisual biography, but the strength of this film also seems to be the context in which compiled this character. To doubt the morality of Jobs actions, whether his character sometimes does not reflect the current state of the human spirit. A spirit that closed in the machine - iMac, iPhone, iPod. But what is clear from this information, it leaves open for further reflection.
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