7/10
Promotion and innovation
1 May 2015
The Smallest Show On Earth finds reel and real life married couple Bill Travers and Virginia McKenna thinking they've gotten a windfall of an inheritance from a grand uncle that Travers can barely remember. It's a small movie theater, but it's terribly run down. In fact it also has three aged employees Peter Sellers the projectionist, Margaret Rutherford the ticket seller and Bernard Lee the ticket taker. In fact what to do, but sell the place. However rival cinema owner Francis DeWolff is offering chump change for the place.

But if we can put the thing into some kind of shape the old Bijou Theater than maybe we can get something for our money. So Travers and McKenna proceed to do just that and Travers proceeds to show he's got a Bill Veeck like sense of promotion and innovation.

In fact watching The Smallest Show On Earth reminded me of Bill Veeck's memoirs Veeck As In Wreck. Particularly the chapters concerning Veeck and the St. Louis Browns and his valiant effort to compete with the Cardinals in the same town. Ultimately Veeck lost to factors beyond his and he was not the beneficiary of an act by one of his loyal workers to turn the tables on the opposition.

This film underscores a problem that was common on both sides of the pond. Lots of small theaters were going under as more and more televisions were in living rooms. Eventually came the multiplex cinemas in the USA and the UK. I suspect that if Travers and McKenna really wanted to hold on to the business the Bijou, also known as the flea pit for its dilapidated condition would have become a small art house cinema.

Bernard Lee and Peter Sellers were playing folks many years older with some great makeup. Rutherford is always a delight and Travers and McKenna had great chemistry carried over from real life.

A very nice and gentle comedy from Great Britain.

And this review is dedicated to the greatest promoter of the 20th Century Bill Veeck.
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