A contemporary David and Goliath story that takes you inside the cutthroat world of the big business of American beer.
Yes, it's absurdly biased.
Yes, it's really a puff piece.
Yes, you really can't believe the self-PR spewing of these beer makers. Like the term Honeymoon came from beer makers in Africa!!! What orifice was that pompous ditty pulled out of?
And of course, the question remain, if craft brews were sooo good, how come so few people (relatively speaking) buys them? The truth is most craft brews have great labels and brand names, but you wouldn't drink them every day.
And then you have Koch, CEO of Sam Adams trying to convince you he's one of the little guys. He's a billionaire. I'm not saying he doesn't deserve it, but I am saying he's minimizing his place at the table for PR sake.
And BTW I brew beer at home, so I'm a prime market for this crap.
But it's still a fun and watchable movie.
Yes, it's absurdly biased.
Yes, it's really a puff piece.
Yes, you really can't believe the self-PR spewing of these beer makers. Like the term Honeymoon came from beer makers in Africa!!! What orifice was that pompous ditty pulled out of?
And of course, the question remain, if craft brews were sooo good, how come so few people (relatively speaking) buys them? The truth is most craft brews have great labels and brand names, but you wouldn't drink them every day.
And then you have Koch, CEO of Sam Adams trying to convince you he's one of the little guys. He's a billionaire. I'm not saying he doesn't deserve it, but I am saying he's minimizing his place at the table for PR sake.
And BTW I brew beer at home, so I'm a prime market for this crap.
But it's still a fun and watchable movie.