I'm still not sure what I watched after seeing this, but I liked it. Was it all just an exposé piece on the wheelings and dealings of commercialized movie-making? It was more like an "infinite-brand backscratch" of Ouroboros proportions. I thought learning about the binding, legal paperwork that Morgan received from each agreeing company was interesting. Also the CT scans of the brain releasing dopamine each time Coca Cola was mentioned says a lot about why companies are placing products in movies and TV shows all the time. Tricky bastards. Cameos by Ron English, Ralph Nader, Noam Chomsky, Outkast's Big Boi, OK GO, and Donald Trump were nice interviews to see as well. If you are avid fan of the Adbusters magazine, if you've been curious why Iron Man needs to be on a Dr. Pepper can, or if you're a fan of Spurlock's other documentary ventures, I suggest you watch this film today. It's not a clearly written documentary that you can envision easily, but it was an interesting watch.