A documentary filmmaker in New York's Central Park meets an unemployed young woman and unwittingly gives her an idea for self-promotion; she rents a large advertising space in Columbus Circle and has nothing but her name painted across it, resulting in curiosity, television spots, and a possible romance with a beauty soap czar. Screenwriter Garson Kanin fashioned this frustrating comedy about celebrity into a vehicle for Holliday, who is deliberately at half-mast for a laugh. Holliday's character is an unreal creation: while she is dazzled by the sight of her name on a billboard, she's movie-virtuous and above deceiving the public with untrue advertisements or in accepting the advances of the Lothario (who doesn't seem to have any connection with her, anyhow). She loves the filmmaker (played in a low-key by the debuting Jack Lemmon), but he's of the old-fashioned (i.e., selfish) opinion that sudden fame comes at too high a price--particularly for him as the potential boyfriend of a starlet. It's the old "your career or me" ploy, and the laughs quickly dry up as Holliday realizes her ambition was not to be famous but to be loved. The performances are nearly likable enough to make the picture worth-watching, but George Cukor directs in waning spirits. ** from ****