This is more Horror Drama, then straight Horror movie. And the build up time takes ... well it's time! There is more build up time here, then actually payoff time. In other words, if you are a gore hound, you should look for other movies to get your blood pumping (or whatever else it is you want it to do).
This movie though is based on an actual fear that was spreading around in the 80s in America. People were very afraid of certain things (depicted in here) and Ti West captures that mood in every detail. You could be excused, if you thought this movie was actually shot in the 80s! But it isn't and even if some hoped for more scares in the movie, I think this movie is balanced very neatly! You just have to be patient enough to wait until the end ... and the payoff is there for everyone to see!
This movie though is based on an actual fear that was spreading around in the 80s in America. People were very afraid of certain things (depicted in here) and Ti West captures that mood in every detail. You could be excused, if you thought this movie was actually shot in the 80s! But it isn't and even if some hoped for more scares in the movie, I think this movie is balanced very neatly! You just have to be patient enough to wait until the end ... and the payoff is there for everyone to see!