4/10
Tough to get through even for Bruce Campbell fans.
11 May 2009
Granted, I've read some reviews from epic Bruce fans who praise My Name is Bruce like it's another Army of Darkness, but sadly it's just not. By now he has pulled out all the stops in making fun of himself, but when an infamous B-movie actor ultimately ends up making a career out of his career not really going anywhere, it gets tougher and tougher to laugh with him. I should admit that I'm a huge Bruce fan myself. I'm almost 30 years old and still a die hard fan of the Evil Dead films and there are all kinds of unflattering words for guys like me, but here the cheese level is just a little too thick for me.

Bruce plays himself, as you know. A group of idiot high school kids are hanging out at a graveyard kicking over wooden grave markers when ahead of them there shined a shiny demon, as Jack and Kyle would say, who lopped off their heads and began terrorizing the entire town of, get this, Gold Lick, Oregon, population 333 in the 19th century, population 339 today. It's a booming metropolis if I've ever heard of one!

Their isolation from modern society, however, serves as a great excuse for why the entire town managed to believe that Bruce's character Ash from the Evil Dead films was who he really is. Combine that with a kidnapping by the one surviving high school kid from the beginning of the movie and Bruce expecting a surprise birthday present from his agent and you have the set-up for a town of hicks thinking they have a hero in their midst, and Bruce thinking the demon is all just an act.

This plot was fresh and hilarious in The Three Musketeers, it was rehashed in the still hilarious Tropic Thunder, but by now there's nothing new or original about it, although Bruce's cult star power is still enough to make a good Friday night comedy from it. Unfortunately the movie is full of stupid jokes and bad performances that will probably play as more of an inside joke to the people who made it. Actors who acted in the original Evil Dead and Army of Darkness movies show up but have to mention who they are and what movie they were in for anyone to notice.

But as far as a movie where Bruce makes fun of himself, I would argue that it's something of a success. My problem may be that I've read his books "If Chins Could Kill" and "Make Love the Bruce Campbell Way," both of which were funnier than this movie. It has its moments for super-fans, although I would argue that the making-of documentary that accompanies the movie on the DVD (which is almost as long as the movie itself) might even prove to be more entertaining than the actual film. It's more than an hour of the cast and crew joking around and poking fun at each other, except it doesn't have to bother to pretend it's a real movie. The documentary should have been featured and the finished film included as an afterthought, if at all!
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