Burt's Buzz (2013) Poster

(2013)

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8/10
Nice Movie for Mainers
Microwaved_Coffee3 June 2022
I was raised on the coast of Downeast Maine. I'm sure by Burt's standard I'm a yuppie, but I would like to offer my perspective on him and the film as someone with the same background.

First if you don't like Burt's personality, the quintessential Maine man, that's fine but also understand that communicating and building trust looks different for people in rural areas. When I first left home I soon realized urban people try very hard to present publicly as friendly and appeasing all the time. In Maine it is okay to not be sociable, to feel outwardly uncomfortable, and to not want to share things about yourself. Generally in Maine we value sincerity over friendliness. Even now I am naturally suspicious when a person is super cheerful and animated when meeting me for the first time. It's not that we're not friendly, it's just that "we are who we are".

On that note I would say everyone who interacts with him in the movie have some sort of ulterior motive. That is probably why they perceive him as cold, and in my opinion he has every reason to not trust them. When his Taiwanese assistant laments about trying to get him to open his heart to hear, I think: "What care have you shown this person outside of your job. Why should he open up to you when your relationship to him is obligational?" Honestly you get the impression that he's wise to be cynical, as people like Roxanne will not hesitate to take advantage of his friendship.

I think this is a good film for people who are interested in the stark contrast of personality between people raised in rural areas and cities. I'd also recommend it to introverts, and people who are interested in alternative, low-key ways of being. I find the over-excited Taiwanese fans fawning over this man they've never seen to be kind of disturbing and overwhelming, and the movie does a good job of contrasting this against his daily life outside his cabin.

If you're left wanting for more information on the history of the company itself or the drama behind his personal relationships, I think you're missing the point. This movie gives us a view of someone who never asked to be thrust into the public eye and into a consumerist culture. Burt has to do battle every day reckoning with the brand that has no association with him whatsoever, but still relies on for income. He has a rare personality for a semi-public figure and I have a lot of empathy for him.

I give this movie 8 stars and not 10 because I do not appreciate the pitiful spin they try to put on his life after leaving the company. Burt seems like he is doing fine? (I realize he has since passed away) Otherwise I think it's a solid portrait of a Maine man juxtaposed against the insanity of everywhere else.
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7/10
Behind the business is the man
thegirlthefilm5 December 2014
Warning: Spoilers
The film itself is a profile on Burt, the face, the man, the co-founder behind Burt's Bees.

I enjoyed getting to know Burt and his love for nature, his dog, and his simple life.

I myself don't think Burt is a complex man, but someone who does not buy into the corporate "crap" that Roxanne, his ex-partner/business partner has turned the company into.

This film does a good job of juxtaposing Burt's relaxed composure to the corporate culture: neatness, bright energetic smiles, superficiality. I actually felt quite uncomfortable watching Burt in such environments. At times I felt sad for Burt. He looked displaced, detached and indifferent to the promotional tours/events; meanwhile, his counterparts are smiling wide as can be, nodding to everything he says, and ooohing and aweing to his every response. We understand very clearly that while he stands behind his brand, it has become another commodity on the market that he wants nothing to do with.

But alas, this film is not about the company but about the man.
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6/10
From Cottage Industry to codger introspection
StevePulaski19 March 2015
Jody Shapiro's documentary Burt's Buzz opens on an explosive note; we see Burt Shavitz, the creator of the natural, personal care product company Burt's Bees, walk through a Taiwan airport and be created with overwhelming love by the community. Burt, dressed like a hippie beekeeper (mainly because he is), boasting long gray hair and a long gray beard, a sunhat, and glasses, humbly waltzes through the crowd, taking pictures and occasionally seeming uncomfortable around the noise. As someone who had little knowledge on Burt's Bees as a company (and, even after watching this video, still admittedly does), I was stunned to see such overwhelming love and recognition for a man who founded a personal beauty company that has presumably found most of its success in America.

We cut to Burt back in his small Maine home, living off the desolate land with his friend Trevor Folson, in what Trevor refers to as "Burt's horde of peculiarity." We learn that excessive publicity, social media, and adoration from fans leaves him sickened and wanting to reach for his trusty shotgun. He states that a good day is when "no one shows up and you don't have to go anywhere," as he sits outside in a lawn-chair in a plaid flannel, jeans, and his trademark, unkempt beard, looking like a cross between Matthew McConaughey and Gandolf. He is anti-war and embraces being a free-spirit; someone who humbly sits back and watches the world naturally behave without tampering with nature's ways. To call him eclectic is entirely shortchanging; he's other-worldly unique and original.

After a good forty-five minutes of Burt aimlessly reciting his own personal ideology of the world and nature, we finally get into talking about Burt's Bees as a company. At first, Burt doesn't seem the least bit interested in talking about what made him so successful or what his company means to him, almost as if he didn't want a company in the first place or forgot he ever owned one. Burt tells us how the love of his life, Roxanne Quimby, essentially helped build Burt's Bees into what it currently is, and then, when Burt decided the company was growing too and retracted in his involvement in hopes to stay true to his authentic roots, Roxanne took the company as her's and more-or-less swindled him out of a great deal of money. She took Burt's Cottage Industry creation, oversaw its maximum profit potential, and took a whole of the company, seeing Burt's life as nothing more than a cute story; not a real meaningful lifestyle that he held near and dear to his heart. "She used me as a pillar to her own success," Burt humbly reflects.

And yet, Burt doesn't seem to hold any malice towards Roxanne, despite having every reason in the world to do so. He seems content simply living his life as it is today; simple, within his means, and pleasantly unproblematic. Trevor mentions how the only things Burt really loves in the world are "his dog, his land, his fields, and his oatmeal in the morning," showing quite simply what kind of a person he is through and through.

Burt's Buzz is a nice, surface-exploration of a man that most of us probably recognize but couldn't name before seeing this film. The downside is that Shapiro really doesn't seem to have much of an idea what to do with such a unique subject. In addition, Burt is so soft-spoken, quiet, and humble that the documentary winds up being flabby in a sense that there's a lot of dead-weight here, and the glacial pacing doesn't help much for that either. Burt doesn't seem to have any interest in his company, nor this documentary, and those two apparent features make this documentary a tough sit, as the dedication of the subject's involvement comes into question quite frequently.

However, the documentary ends on a rather intriguing note, with Burt being interviewed on a Taiwanese TV network asking what Burt's ultimate life philosophy or ideology is. Burt simply states, to which another coworker affirms, that so many see life as the accumulation of a great dealing of things. Burt doesn't want to accumulate as much as he wants to sit back and observe the world around him. Unfortunately, in Burt's Buzz, such ideologies and concepts of the world prove more interesting to discuss than to actually watch unfold.

Directed by: Jody Shapiro.
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7/10
Intriguing Look Into An Eccentric Man
spunkyexplorations8 April 2017
I have to admit that this doc was a pleasing experience - while at the same time acknowledging this documentary isn't for everyone.

I had no idea there was a real "Burt" behind Burt's bees, much less that he was so fascinating and strange. A true eccentric.

I also had no idea that there was a romance, intrigue, and drama behind the story. Or that Burt had a fan base.

This is a story about an odd man, and the odd things that happened to him, and how this became a huge brand. If you buy the products, it'll give what you buy an interesting dimension. Assuming you want to buy it again after you see this!
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9/10
Portraits beautifully the value of simple life
juliamedina18 January 2017
A great contrast of business and simple life through a really interesting men. I think is really interesting that the focus of this documentary is Burt's life because it shows how this Big business was not planned yo be as big as it became. I also really liked it because it has a lot of different things ti analyze and you can actually be intrigued by it whether you are a business man or you would like to have a simple life. The photography portraits really good the contrast between the two worlds, however, it does not make you feel pity for Burt because you know from the begging what's important for him. A good biographical documentary for someone's who's willing to see two different sides of a successful story. I enjoyed it the whole time, the only thing I would have asked is a little more depth into Burts life but I understand the privacy of his thoughts and the mystery of his life is part of the enchant.
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5/10
Burt (Bee)ing Burt
ferguson-630 June 2014
Greetings again from the darkness. I've said it many times - my expectations for documentaries are quite high. Either pick a side (ala Michael Moore) or tell the whole story. Anything less is a let down. That holds true even if your subject is a colorful curmudgeon with what might be an interesting back story.

You are probably familiar with the Burt's Bees brand of personal care items. And you have probably noticed the bearded guy logo. Yes, that's the real Burt and director Jody Shapiro introduces us. Admittedly, I got caught up in the Burt show ... watching him bounce between his life of seclusion and minimalism in Maine and the near-rock star status he enjoys on a PR tour of Taiwan. It wasn't until afterwards that the holes and unanswered questions started piling up.

The Burt Shavitz story traces his initial drop out from a promising photojournalism career in New York to selling jugs of honey from his truck on the side of the road. A chance meeting and initial attraction to single mom Roxanne Quimby brought ambition to Burt's quiet life and the next thing he knew, he was spending his days behind a desk helping run a company.

Burt and Roxanne had a massive fallout after the company relocated to North Carolina and the movie only hints at the real reason. It also leaves open-ended the question of whether Roxanne shrewdly maneuvered the company away from Burt, and then later sold it for almost $1 billion to the Clorox company.

It's pretty obvious Roxanne refused to participate and instead sent her son to answer questions. Because of this, the guts of the story are never determined. Instead, we follow Burt around as he fulfills his requirements to the company that he no longer owns. We don't get any details on his arrangement, who pays for his personal assistant, or what Burt thinks about the business side. Instead he ruminates about the importance of land, and how he lives a life without hot water or hardly any other of life's modern conveniences. Well, except for when he is staying in 4 star hotels while touring for the company. These contradictions are fascinating, but of course, go unexplored.

Burt doesn't appear to be a very complex man, and it's easy to accept his words at face value. He is almost 80 years old and seems to be quite satisfied hanging out with his dog ... but he also gets a kick out of the recognition and applause from his promotional tours. With all of the unanswered questions, this would have been better served as an hour long "Biography".
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5/10
With Mainers, what you see is what you get
torbi-229 November 2014
I had high hopes, being that I'm a Mainer (who can relate to the quirky Mainer personality types) and a long-time user of Burt's Bees products. My aesthetic is similar—I like graphic design that is simple, yet slightly old-fashioned looking; I like products that are all-natural. But this documentary left me with more questions than I came in with (not knowing anything about the history of the company, I wanted to learn why they felt Burt warranted his own documentary). First, I think it suffered from the narrative thread—I wish it was told more linearly (start with early days of the company rather than hitting the audience with Burt's Taiwanese groupies in the first 2 minutes). Burt is quirky, but this doc doesn't give you enough—there is no coda, there is no real mention of the current company's owners (Clorox), there is no mention of why Roxanne declined to participate (or if they even asked her to), Burt's manservant (or "majordomo" as he is credited) who is he, who pays him and why is he there? There are themes I wish they explored deeper: how does Burt feel about his image being on all these products, products that no longer follow his original vision. What does the son really feel about the situation (he seems to be doing the most diplomatic of answers to all his questions). here are some heart-warming moments: Burt and his dog singing together over Skype, Burt telling Taiwanese investors "we need to separate our needs from our wants", but overall this doc needs more.
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5/10
A One Sided Story
texastay13 November 2014
Warning: Spoilers
Burt seems like an interesting person but I think there is a lot more to the Burts Bees story than this documentary lets on.

The other founder of Burts Bees, Roxanne does not appear in this documentary so the entire premise of this documentary feels very one sided and you feel like you're not getting the whole truth.

In the film they explain how Burt lost millions of dollars for signing a contract and leaving the company behind and the director seems like he wants you to feel sorry for Burt, but then we learn that Burt cheated on his girlfriend/business partner Roxanne with a much younger woman so it's hard to have sympathy for Burt.

The film doesn't really get into all the details about Burt and Roxanne's relationship but I feel like that would be a much more interesting story than just hearing the one sided version from Burt.
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1/10
Made me feel sorry for Burt
dsb-0214224 March 2021
Warning: Spoilers
As I continue to watch this documentary, it made me very sad. First of all you didn't seem like airy want to be there at all. (Cried after video chat with pup at home). Secondly all of those around him treated him like a mindless child. He's Old - not senile not stupid. I have great admiration for the way that he's chosen to live his life. Makes me sad to think that he's being used to promote an item that he originated but someone else seems to be making money off of.
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2/10
Burt Shavitz Should've Been Left Tending To His Bees
StrictlyConfidential31 July 2020
Yes. Indeed. There are some bio-documentaries about certain people that leave me totally wondering why they were ever made in the first place. And, yes - "Burt's Buzz" was definitely one of them.

Back in the 1980s - Burt Shavitz was co-founder (along with business partner, Roxanne Quimby) of Burt's Bee products. (And, yes, that was Burt's grizzled image you saw on these products' packaging)

Personally speaking - I thought that Burt Shavitz (interviewed here) had a truly terrible personality.

Anyway - IMO - Instead of introducing Burt (an unlikable eccentric) to the public and actually expecting us to like him - He really should have been left as the obscure enigma that he was (tending to his bees).
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