The film itself is a profile on Burt, the face, the man, the co-founder behind Burt's Bees.
I enjoyed getting to know Burt and his love for nature, his dog, and his simple life.
I myself don't think Burt is a complex man, but someone who does not buy into the corporate "crap" that Roxanne, his ex-partner/business partner has turned the company into.
This film does a good job of juxtaposing Burt's relaxed composure to the corporate culture: neatness, bright energetic smiles, superficiality. I actually felt quite uncomfortable watching Burt in such environments. At times I felt sad for Burt. He looked displaced, detached and indifferent to the promotional tours/events; meanwhile, his counterparts are smiling wide as can be, nodding to everything he says, and ooohing and aweing to his every response. We understand very clearly that while he stands behind his brand, it has become another commodity on the market that he wants nothing to do with.
But alas, this film is not about the company but about the man.
I enjoyed getting to know Burt and his love for nature, his dog, and his simple life.
I myself don't think Burt is a complex man, but someone who does not buy into the corporate "crap" that Roxanne, his ex-partner/business partner has turned the company into.
This film does a good job of juxtaposing Burt's relaxed composure to the corporate culture: neatness, bright energetic smiles, superficiality. I actually felt quite uncomfortable watching Burt in such environments. At times I felt sad for Burt. He looked displaced, detached and indifferent to the promotional tours/events; meanwhile, his counterparts are smiling wide as can be, nodding to everything he says, and ooohing and aweing to his every response. We understand very clearly that while he stands behind his brand, it has become another commodity on the market that he wants nothing to do with.
But alas, this film is not about the company but about the man.