The Mad Hatter (1940) Poster

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6/10
Great background art....sub-par animation...and a WEIRD story!!
planktonrules28 July 2018
"The Mad Hatter" is a funny cartoon from Columbia Pictures, and I must admit I've seen few of Columbia's cartoons....so I cannot really compare it with the rest of them.

When the story began, I noticed two things...that the backgrounds were extremely well done and that the animations of the human characters was poor and a bit creepy--some of which why I didn't score this one higher. As for the story itself, it is very funny but also very politically incorrect and tacky. A lady goes in to buy a hat and the hat makers are all suck in cells as they are mentally ill...which would explain why the hats look so ridiculous. The same concept was used in an episode of "I Love Lucy"--where Fred and Ricky created outlandish outfits for their wives and passed them off as designer originals.

Overall, poorly animated yet funny...and worth seeing.
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6/10
Hats Are a Thing of the Past
Hitchcoc26 February 2019
There isn't much to this cartoon, other than the fact that a large group of insane men, kept in cages, are given the task of creating women's hats. Masiie, the secretary, needs a new hat and becomes the focus of one of these mad men. It was a different time and place.
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9/10
Especially Enjoyed The Hat Designers
richard.fuller123 November 2013
Warning: Spoilers
Sometimes I really enjoy these less exaggerated human characters, not so much in the form of Elmer or Yosemite Sam, but natural looking, then engaging in the ridiculous antics. Such was the case here, especially in Maisie's running to catch the bus and sitting at her desk reading all day, eating chocolates, and her hearty lunch which was an ice cream sundae.

The makeup job didn't stay bad, and the joke was just making fun of women who do wear too much makeup, which we see even today.

But the subtlety of the joke about crazy people in padded cells making women's hats was very amusing.

Strange to think this idea would have been better done by Disney or WB, but they probably didn't consider an entire cartoon about hats at random to be worth touching.

As it turned out, it was. And very well done here.
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the irony
Kirpianuscus31 January 2019
The precise irony is the lead virtue. Against fashion domain , against office routine, against feminism. Far to be a memorable short animation, its social critic works well , defining as modern portrait of consumerism. So, nice.
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Perils of realism in a mediocre cartoon
lor_19 May 2011
Animation is an art form, perhaps more popular than ever today thanks to the creativity of new styles like the Pixar approach, that thrives on the fantastic. With MAD HATTER this typical theatrical program filler is far too steeped in reality, especially considering that the audience went to movies to escape.

Sid Marcus, an animator whose career evolved into directing Pink Panther cartoons and later forgettable TV episodes, does a prosaic job limning the travails of Maisie, a well-named Ann Sothern type whose daily routine is just that, routine.

Featuring all human characters, normal situations merely exaggerated for effect, and in fact a mean-spirited presentation, this forgotten short emerges as anti-entertainment. Quite frankly, I would have appreciated a (precursor of course back in 1940) noir or even neo-Realist approach to animation if one was interested in a dreary cartoon. In fact, an animated spoof of the great Italian classics of the late '40s like SHOESHINE, BICYCLE THIEF or PATH OF HOPE would be quite amusing.

The nastiest (and most pointless) scene here comes early on when Maisie, late for work, slaps on her makeup and looks more like Emmett Kelly than a normal girl. It's a pure case of making fun of her -wanting the audience to laugh at her as a figure of ridicule. Starting from Betty Boop on through Jessica Rabbit, the fans want and deserve beauty and alluring female characters -Marcus missed the boat.
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