There's a common misconception that the barrage of gay Christmas movies in recent years is an attempt to cater to - or rather cash in on - a gay audience. It's not. In fact, the gay audience isn't even a consideration. These movies are targeted exclusively at a very specific female audience: women who get off on gay romance. Google "M/M romance" and you'll see that this is a booming area of written "gay" fiction too. This of course explains why the gay characters in these movies are barely even recognisable as gay, even if they're often played by out gay actors. The romance is strictly anodyne. It never goes beyond cute looks, a little hand-holding and one or two extremely chaste kisses. There's never any allusion to actual sex. The relationships are always 100% heteronormative, with aspirations of marriage and a suburban life together as responsible consumers. In other words, nothing to challenge anyone, least of all the *nice* women who consume this stuff. Some might say that gay romance as a commodity for straights counts as progress of sorts. But that kind of ignores how cynical, exploitative and borderline offensive this outwardly saccharine, but inwardly nasty little genre actually is.
Review of A Christmas to Treasure
A Christmas to Treasure
(2022 TV Movie)
Another nauseating faux-gay Christmas movie
24 December 2022