Many reviewers seem to miss the point of this documentary, which is to document the varied approach businesses are taking to react to the new technology of the electric car. The comparisons captured between the Nissan approach versus the GM approach versus the Tesla approach are very revealing of the strengths and shortcomings of these different companies. Even Netflix gets it wrong when they categorize this movie as a Political documentary, when it is actually a Business documentary.
This movie is an instant classic for business school audiences in particular, and yet is still entertaining and engaging enough for very general audiences. Without spoiling, one scene that is particularly revealing is when two competitor's see a third's production product at an auto show, and seem unable or unwilling to understand the threat to their respective businesses.
Stunning access to a thrilling competition for a new technology in which the stakes could not be higher. Every MBA class in the world should see this movie as a precondition to graduate. 9 stars plus.
This movie is an instant classic for business school audiences in particular, and yet is still entertaining and engaging enough for very general audiences. Without spoiling, one scene that is particularly revealing is when two competitor's see a third's production product at an auto show, and seem unable or unwilling to understand the threat to their respective businesses.
Stunning access to a thrilling competition for a new technology in which the stakes could not be higher. Every MBA class in the world should see this movie as a precondition to graduate. 9 stars plus.