8/10
Get rich or contemplate suicide trying
26 April 2011
Warning: Spoilers
First, if you're interested in independent films and want to buff up on knowledge regarding the USA Film Festival, I highly recommend seeing this movie (which was awarded a second prize at the 1978 USA film festival). Furthermore, If you're interested in the development of regional cinema, I highly recommend seeing this movie. Lastly, if you're interested in everything Texas then I really, really recommend seeing this movie.

However, if you are interested in entrepreneurship and are an entrepreneur at heart, I must provide you with the following cautionary notice. First, this film will tear aspiring entrepreneurs to pieces with the very realistic portrayal of failed business ventures and the ups and downs that come with entrepreneurship. Every entrepreneur has their own reasons for embarking upon a business venture. In "The Social Network", Mark Zuckerberg is presented as an entrepreneur who invents Facebook to impress a girl that dumps him. Additionally, the Facebook film portrays the entrepreneur behind Napster as a man driven to impress an unrequited love that gave him no attention in high school. However, when you view "The Whole Shootin' Match" you will not really know the true motivations behind Loyd and Frank's entrepreneurial activity.

Maybe viewers will see Loyd and Frank's entrepreneurial activity as a way to avoid holding down a job. Maybe they'll see their efforts as a means to provide income for women chasing and alcohol benders. I think such judgments would be rash, however. I believe Loyd and Frank are two men engaged in the worthy pursuit of self-sufficiency and personal stability. Indeed, sometimes a successful entrepreneurial idea can serve as the "magic bullet" to provide an individual with sustained income and financial security. Unfortunately, Frank and Loyd's "magic bullet" was taken from them. They say that entrepreneurship is like throwing spaghetti to the wall and going with "whatever sticks." Unfortunately, the noodle that stuck for Frank and Loyd was taken from them. This happens to a great deal of entrepreneurs who "get their lunch eaten" by a bad deal or a competitor who abruptly innovates and "one-ups" their product. Go watch "The Whole Shootin' Match" to see how painful this common occurrence is.
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