6/10
A missed opportunity
12 March 2010
The world of fashion is glamorous, absurd, and nowhere more so than at Vogue magazine, where legendary editor Anna Wintour rules with a famously frosty demeanour. 'The September Issue' follows the creation of Vogue's largest ever issue - which sounds as if it should be interesting, but which actually feels like a lost opportunity. There's no analysis of the finances or logic of fashion; no discussion of Vogue's rivals; or any attempt to debunk the myth of Wintour as ice-queen. Maybe this is because the myth is reality; but there's also a strong sense that director R. J. Cutler hasn't tried very hard, that he had his story before he started and was quite happy to shoot it deferentially. Wintour herself provides few real clues in some unrevealing interviews, and while she is plainly tough, she glides through an affluent world apparently insulated from anyone in whose interests it might be to answer her back, so it's a limited sort of toughness. Certainly Cutler doesn't challenge her; and his film, though watchable, ultimately has very little to say.
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