Fashion (2008)
6/10
Been There , Done that
1 November 2008
Summary : Fashion is yet another addition to Madhur Bhandharkars preachy probes in sleazy industries. There is nothing that really differentiates Fashion from other Madhur Bhandharkar Flicks. The same old rather amateurish film making, a power hungry female protagonist, character stereotypes, betrayal and a sense of innocence loss and finally coming of age. Not to mention the preachy out of nowhere skits thrown in (as a matter of fact one about a b grade actress seems to have jumped in from the editing table of Page Three).

The bottom line message of the movie is that this the way the fashion industry is and you have to live and be successful in it in spite of what it offers

The Details : Well as I mentioned the above could be the review of any Bhandarkar flick. So the power hungry female protagonist is played by an extremely hot looking Priyanka Chopra who is your small town girl trying to make it big in the fashion world. There are the stereotypes – the gay fashion designers who are helpful but at times irritating, the arrogant super model (played by once again a hysterical Kangana Ranaut – I doubt she knows how to act otherwise) and the overpowering czars (Kitu Gidwani and Arbaaz Khan) who seem nice and smart but are as usual cold and calculating

The Performances : What you can say saves fashion are the performances of pretty much everybody. Kangana Ranaut looks all the gleam that she is supposed to be and carries off her hysteria and ego trip really well. As a matter of fact I think there is only one dialog in sober uttered by her in the entire film which was "Tumhe Yeh Karna Hi Hoga"

Godse with a dazzling smile is fantastic though her characters actions are a little hard to digest.

Kitu Gidwani as a fashion magazine editor is controlled and fun to watch. As is Arbaaz Khan as a fashion czar who makes and breaks careers on his whims and fancies.

Ashwin Mushran ad model now turned actor is OK . In a better actors hand his role could have been quite a well done one.

For me Raj Babbar as an irritated father took the toast, really wish he was seen more in roles like these.

But the film runs on Priyanka Chopra . She is pretty much there in every single shot of the film. She looks the part and so do her dresses. From the big buckle and silver sparkling jeans when she arrives from Chandigarh in Mumbai to the elegant tops and skirts when she makes it big. She eventually graduates to the rather showy look at me kind of dresses as her downfall begins. Her costumes match her character to the tee as do her expressions.which is good enough.

Bottomline : Overall Fashion does not deserve much praise for being stereotypical predictable and a been there done that but I get the feeling considering the kind of competition it seems to be having (heroes, hello and Golmaal returns), Fashion would be another hit for Bhandarkar -- maybe his biggest yet!!

P.S. : On a side note I think Fashion would make a case study in terms of product placement. There are Nokia cell phones, Lenovo laptops, and even Sunsilk ads sprinkled across the film. have not done the math but wouldn't be surprised if the product placement covered for at least 50% of the production cost!! go easy people please make movies not products.
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