Here is a link to the film at Google Video: http://video.google.com/videoplay?docid=-1993368502337678412 KUS3 shows you how advertising sends out certain messages that you will otherwise probably not notice. It is mostly focused on North-American advertising but relevant for Western Europe (and perhaps Asia) too.
Though the documentary gives no scientific evidence for its conclusions, putting these ads in context says enough about North-American and Western European culture. Women are shy, passive objects consisting of parts for men to drool over. Men are the violent and dominant human beings that women cannot live without. The only times when roles are reversed is when skin colour comes into play.
This light yet mature documentary brings this with a lot of humour and avoids drama or alarmist attitudes. You should especially watch this if you are a young male with white skin who does not watch TV (or has a TiVo) nor reads 'beauty' magazines.
Though the documentary gives no scientific evidence for its conclusions, putting these ads in context says enough about North-American and Western European culture. Women are shy, passive objects consisting of parts for men to drool over. Men are the violent and dominant human beings that women cannot live without. The only times when roles are reversed is when skin colour comes into play.
This light yet mature documentary brings this with a lot of humour and avoids drama or alarmist attitudes. You should especially watch this if you are a young male with white skin who does not watch TV (or has a TiVo) nor reads 'beauty' magazines.