[first lines]
Aaron Aaronson: We've here today with local Venice Beach children's author, Joe Peterson, who has exploded onto the scene with what is going to be a series of nine tough-love kids books. Hello Joe...
Joe Peterson: Hey, how are you.
Aaron Aaronson: Look at these kids. This is incredible. So what can you tell us about this tough-love aspect. It reminds me of the books that I read when I was a kid. No Coddling. This is not a warm and fuzzy book. It's not every day that you have a warm cuddly kitten devoured by a vicious piranha.
Joe Peterson: That's true, um, I think that the parents respond to the moral lesson. You know, if you don't listen to your parents, something bad will happen. And I think the kids really respond to the violence, ya know. I think that kids really like violence. Who likes violence, here?
Gathered Children: [all cheer]