In a sign of his rising prominence within NBCUniversal, Telemundo has tapped SNL featured player Marcello Hernández to help woo advertisers to the Spanish-language network at an upfront event next month in New York City.
Telemundo will, as usual, take part in the larger upfront presentation for its corporate parent NBCUniversal on May 13th. But it will also host its own “Telemundo Celebration” later that evening, enlisting Hernández to demonstrate the opportunity it offers advertisers to reach a bilingual U.S. Latino audience.
Mónica Gil, the chief administrative and marketing officer for NBCUniversal Telemundo Enterprises, touted Hernández’s involvement with the network in a new interview with Adweek.
“Someone like Marcello represents both [the English and Spanish] worlds,” she said. “And my message to advertisers in many ways is that when you think of Hispanic audiences, we’re not either, or. We’re and.”
Hernández, who is of Cuban and Dominican descent, has frequently...
Telemundo will, as usual, take part in the larger upfront presentation for its corporate parent NBCUniversal on May 13th. But it will also host its own “Telemundo Celebration” later that evening, enlisting Hernández to demonstrate the opportunity it offers advertisers to reach a bilingual U.S. Latino audience.
Mónica Gil, the chief administrative and marketing officer for NBCUniversal Telemundo Enterprises, touted Hernández’s involvement with the network in a new interview with Adweek.
“Someone like Marcello represents both [the English and Spanish] worlds,” she said. “And my message to advertisers in many ways is that when you think of Hispanic audiences, we’re not either, or. We’re and.”
Hernández, who is of Cuban and Dominican descent, has frequently...
- 4/29/2024
- by Nick Riccardo
- LateNighter
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