Sat, Mar 26, 2011
The Celebrities are challenged to write and produce a 30-second video for ACN Video Phones - spots that will be judged by 450 ACN sales reps. One team listens closely to the executives' conservative brief, creating a video that tugs on the heartstrings. The other team decides to give the company a controversial ad to remember, and risks offending the sales reps. When the votes are cast, a winner is decided by the slimmest of margins. But no matter how close the vote, Donald Trump sends another Celebrity packing.
Sat, Apr 30, 2011
Task scope: The teams must each produce a hair show promoting hair styling products produced by Farouk Systems, including CHI hair straighteners and BioSilk hair products, emphasizing the safety of the products and the fact that they are made in America.
Task sponsor: Farouk Systems
Backbone project manager: Lil Jon
A.S.A.P. project manager: NeNe Leakes
Judges: Donald Trump; Eric Trump; Ivanka Trump
Winning team: Backbone
Reasons for win: Farouk loved the men's focus on the brand and their cosmopolitan theme. Although he felt that they didn't address the safety of the products well enough, Farouk enjoyed having Lil Jon as the MC.
Losing team: A.S.A.P.
Reasons for loss: While the women did focus on the safety of the products, and Farouk loved the representation of the products and having Marlee Matlin as their model, he felt that the women's team did not have much of a theme. Farouk also felt that NeNe was a weak MC who did not address the brand fairly well, and was not impressed with Hope Dworaczyk's modeling. Despite praise for their stylists, Farouk also believed that they were the ones running the show, and not A.S.A.P.
Sent to boardroom: NeNe Leakes, Star Jones, and Hope Dworaczyk
Fired: Hope Dworaczyk - for being seen as a weaker competitor than NeNe Leakes and Star Jones and for "flying under the radar" for too long. Despite NeNe's unprofessional outburst at the very beginning of the task and her two failures as a project manager, Trump felt that NeNe and Star (and Marlee Matlin) could be a dominant force to beat the opposing team.
Notes: Lil Jon won $40,000 for his charity. The prize for the winning project manager in this task was originally supposed to be just $20,000, but Farouk decided to add another $20,000 out of his own pocket. This was the first time in the history of The Apprentice that a previously fired candidate had been reinstated into the competition; La Toya Jackson, who had been fired in the previous episode, was brought back to the show as a replacement for Jose Canseco.
source: wikipedia.com
Task sponsor: Farouk Systems
Backbone project manager: Lil Jon
A.S.A.P. project manager: NeNe Leakes
Judges: Donald Trump; Eric Trump; Ivanka Trump
Winning team: Backbone
Reasons for win: Farouk loved the men's focus on the brand and their cosmopolitan theme. Although he felt that they didn't address the safety of the products well enough, Farouk enjoyed having Lil Jon as the MC.
Losing team: A.S.A.P.
Reasons for loss: While the women did focus on the safety of the products, and Farouk loved the representation of the products and having Marlee Matlin as their model, he felt that the women's team did not have much of a theme. Farouk also felt that NeNe was a weak MC who did not address the brand fairly well, and was not impressed with Hope Dworaczyk's modeling. Despite praise for their stylists, Farouk also believed that they were the ones running the show, and not A.S.A.P.
Sent to boardroom: NeNe Leakes, Star Jones, and Hope Dworaczyk
Fired: Hope Dworaczyk - for being seen as a weaker competitor than NeNe Leakes and Star Jones and for "flying under the radar" for too long. Despite NeNe's unprofessional outburst at the very beginning of the task and her two failures as a project manager, Trump felt that NeNe and Star (and Marlee Matlin) could be a dominant force to beat the opposing team.
Notes: Lil Jon won $40,000 for his charity. The prize for the winning project manager in this task was originally supposed to be just $20,000, but Farouk decided to add another $20,000 out of his own pocket. This was the first time in the history of The Apprentice that a previously fired candidate had been reinstated into the competition; La Toya Jackson, who had been fired in the previous episode, was brought back to the show as a replacement for Jose Canseco.
source: wikipedia.com
Sat, May 7, 2011
Task 10
Task scope: Produce and sell tickets to a Live Comedy Event. Corporate shuffle: Prior to announcing the task, Trump asked NeNe Leakes and Star Jones if they had worked out their differences. NeNe said that they hadn't, but would try and do so during the task. However, Star then said that she was no longer willing to work with NeNe and did not wish to attempt to reconcile with her. As a result, Trump had NeNe swap teams with Meat Loaf.
Backbone project manager: La Toya Jackson
A.S.A.P. project manager: Meat Loaf
Judges: Donald Trump, Ivanka Trump, Jim Cramer
Winning team: A.S.A.P.
Reasons for win: Raised $102,080
Losing team: Backbone
Reasons for loss: Raised $82,500
Sent to the boardroom: No final boardroom
Fired: La Toya Jackson - for admitting that she had been the weakest member of Backbone and that John Rich and Lil Jon were not responsible for the loss.
Notes: NeNe Leakes had disappeared at the start of the task and nobody knew where she was. When Trump contacted her by phone, NeNe accused him of having bias towards Star Jones (claiming he had accommodated Star by having NeNe removed from A.S.A.P.) and refused to return to the show. In the boardroom, Trump retroactively fired NeNe, calling her a quitter. Trump also claimed in the boardroom that all the people who have previously quit the show (which include Verna Felton, Michelle Sorro, Vincent Pastore, and Michael Johnson) have called him personally and told him it was the worst mistake of their lives. This is the first season of The Apprentice to feature two people leaving the show on their own accord.
Task 11
Task scope: Create a 60-second commercial for the new OnStar Mirror.
Task sponsor: OnStar
Backbone project manager: John Rich
A.S.A.P. project manager: Marlee Matlin
Judges: Donald Trump; George H. Ross; Donald Trump, Jr.
Winning team: Backbone
Reasons for win: Although the OnStar representatives had numerous problems with Backbone's commercial, including shoddy special effects, Lil Jon's over the top performance, along with the fact that a woman was depicted driving without a seatbelt, they felt that the advert clearly communicated the features of the product. Allowances were also made for the fact that Lil Jon effectively had to do the first half of the task single-handedly, after John Rich fell ill with a sinus infection.
Losing team: A.S.A.P.
Reasons for loss: Their advert, which starred and was written by Meat Loaf, failed to make clear what was being advertised and came across as a general advert for the company rather than one specifically made for the OnStar Mirror. It also contained what the OnStar executives considered an offensive stereotype of police officers.
Sent to boardroom: Marlee Matlin, Star Jones, and Meat Loaf
Fired: Star Jones - for failing to put the information about the OnStar Mirror in the commercial and for overreacting to what she considered to be a sexist insult by Meat Loaf in the boardroom when he said "sweetie" to her.
Notes: This episode featured two tasks and three people exiting the show. Also, this was the first episode of the season to be three hours long.
source: wikipedia.com
Task scope: Produce and sell tickets to a Live Comedy Event. Corporate shuffle: Prior to announcing the task, Trump asked NeNe Leakes and Star Jones if they had worked out their differences. NeNe said that they hadn't, but would try and do so during the task. However, Star then said that she was no longer willing to work with NeNe and did not wish to attempt to reconcile with her. As a result, Trump had NeNe swap teams with Meat Loaf.
Backbone project manager: La Toya Jackson
A.S.A.P. project manager: Meat Loaf
Judges: Donald Trump, Ivanka Trump, Jim Cramer
Winning team: A.S.A.P.
Reasons for win: Raised $102,080
Losing team: Backbone
Reasons for loss: Raised $82,500
Sent to the boardroom: No final boardroom
Fired: La Toya Jackson - for admitting that she had been the weakest member of Backbone and that John Rich and Lil Jon were not responsible for the loss.
Notes: NeNe Leakes had disappeared at the start of the task and nobody knew where she was. When Trump contacted her by phone, NeNe accused him of having bias towards Star Jones (claiming he had accommodated Star by having NeNe removed from A.S.A.P.) and refused to return to the show. In the boardroom, Trump retroactively fired NeNe, calling her a quitter. Trump also claimed in the boardroom that all the people who have previously quit the show (which include Verna Felton, Michelle Sorro, Vincent Pastore, and Michael Johnson) have called him personally and told him it was the worst mistake of their lives. This is the first season of The Apprentice to feature two people leaving the show on their own accord.
Task 11
Task scope: Create a 60-second commercial for the new OnStar Mirror.
Task sponsor: OnStar
Backbone project manager: John Rich
A.S.A.P. project manager: Marlee Matlin
Judges: Donald Trump; George H. Ross; Donald Trump, Jr.
Winning team: Backbone
Reasons for win: Although the OnStar representatives had numerous problems with Backbone's commercial, including shoddy special effects, Lil Jon's over the top performance, along with the fact that a woman was depicted driving without a seatbelt, they felt that the advert clearly communicated the features of the product. Allowances were also made for the fact that Lil Jon effectively had to do the first half of the task single-handedly, after John Rich fell ill with a sinus infection.
Losing team: A.S.A.P.
Reasons for loss: Their advert, which starred and was written by Meat Loaf, failed to make clear what was being advertised and came across as a general advert for the company rather than one specifically made for the OnStar Mirror. It also contained what the OnStar executives considered an offensive stereotype of police officers.
Sent to boardroom: Marlee Matlin, Star Jones, and Meat Loaf
Fired: Star Jones - for failing to put the information about the OnStar Mirror in the commercial and for overreacting to what she considered to be a sexist insult by Meat Loaf in the boardroom when he said "sweetie" to her.
Notes: This episode featured two tasks and three people exiting the show. Also, this was the first episode of the season to be three hours long.
source: wikipedia.com
Sat, May 14, 2011
Mr. Trump calls on Celebrity Apprentice winners Piers Morgan, Joan Rivers, and Bret Michaels to interview the remaining Celebrities and help him choose the finalists. With the final two in place, Mr. Trump reveals the last, and most challenging task. Each finalist must produce a launch campaign for 7UP Retro, design a new can, produce a 30-second commercial, and present the entire campaign at a gala event. One finalist chooses the 1970s as the backdrop for their campaign, and the Harlem Globetrotters as the entertainment for their event. The other finalist chooses the 1980s and a concert by Def Leppard. Six fired Celebrities return to join the finalists and help them on their tasks. The 1980s finalist books Dee Snyder of Twisted Sister for their commercial, but runs into a roadblock with Def Leppard. The 1970s finalist hangs the creative for their commercial on iconic 7UP actor Geoffrey Holder, but with the clock ticking down on their shoot they learn he might not appear.
Sat, May 21, 2011
As the task continues, the finalists rush to prepare for their 7UP Retro events. One finalist's team is frustrated by their leader's lack of direction. The other finalist introduces Def Leppard before the band is ready to appear, creating an awkward break in their event. The next day, the two finalists, backed by their Celebrity helpers, face off in the boardroom.