I think it's a movie about Russia. An Italian illusionist and stooge fooling well-to-do people with occult and magic like illusionist tricks, perhaps a copy of modern Copperfield, but with emphasis on occult, spiritualism, however presented as secret knowledge, and finally a businessman, comes on tour to Russia, where he hopes to find lots of rich monkeys who are ready to give their brilliants and money to the mystical stooge, who offers his magic for solving their problems. Has he succeeded ? Watch the movie. The Love formula opens in very simple, everyday things, so trivial as "greatest magician of all times" going in bed with flu and is watched by the village doctor who doesn't give a care about all his "magical" bluff, and softly mocks the "magical" show off, while the police is already on his heels.
Review of Formula of Love
