I watched Beat the Devil from BMW Films just minutes ago. It was released earlier today. I've been following BMW Films through all their releases. I dig them all, and I love BMW's. My favourite have been Star, featuring Madonna and the BMW M5, directed by Madonna's husband, Guy Ritchie. That was until today. This smashing new short film directed by Tony Scott is just awesome! It features the new (unreleased) BMW Z4, James Brown and Marilyn Manson. Definitively a new no. #1.