While this short film may be hilarious, it also serves as a poignant social commentary on the difficulty men have communicating with one another. Note that the men are unenthusiastic and express no real emotion until they are in a group setting. This suggests that men are uncomfortable relating to each other on a personal level, but their comfort level rises when they join together in a group. Plus, all of their communication is mediated by electronic devices, illustrating that men feel even more comfortable when their emotions are filtered and they do not have to endure face-to-face contact. In this social context, the fact that Budweiser based an ad campaign on this short film becomes very ironic. By adding alcohol into the picture, the suggestion becomes that men can only communicate comfortably in groups when their emotions cannot be seen directly, or when they are under the influence of alcohol. The film is great because it can be interpreted so many ways, this simply being one of them.
