It's good Sunday morning viewing; accessible and entertaining.
Basically, the show is a bit of silly fun, kid's TV for adults, made for lazy Sunday mornings. It's very popular for a reason; it's just relatable stuff.
There is a chemistry between the presenters. It has that, lads at play vibe, which always connects to the masses. There is no highbrow middle class pretence present; which so often comes with cookery shows. It's old fashioned working class entertainment with a contemporary twist.
If you don't like either or all of the following: white people, the working class, men, football, daft fun, food or popular culture, you may not like this show, because, it's made for the masses.