This commercial won a HATCH Award: title Royal Boss award level Bronze agency Cronin And Company client Konica Minolta category Television - National year 2012 chief creative officer Steve Wolfberg executive creative director Steve Wolfberg group creative director Steve Wolfberg creative director(s) Steve Wolfberg associate creative director Wayne Raicik art director(s) Wayne Raicik copywriter(s) Paul Catanese broadcast producer Lester Ayala director Steven Tsuchida editorial company Nomad editor(s) Jason Painter sound design studio Sound Lounge account executive(s) Michelle Carter