Jake Paul dropped a music video on YouTube titled 'Champion' on the 15th August 2018. Ten days before the fight. The song is partially a disstrack on Deji Olatunji (ComedyShortsGamer).
Part of the YouTube Fights 2018.
KSI called out Logan and Jake Paul at KSI vs. Weller Live at the Copper Box Arena (2018).
Biggest YouTube event in history.