Supps is a great movie that really highlights the journey of the supplement industry from infancy to the multi-billion dollar powerhouse it currently is. I really enjoyed a lot of the history and seeing some of the really old ads. It's also fascinating to see how everything evolved, from fitness, to the active ingredients in the supplements, all the way to the psychology of the marketing departments. One of the scenes that really struck me was the interview with Mike O'Hearn where he describes a Joe Weider ad with Arnold in it. To see the ad be still burned into his memory so vividly after so many years was just incredible. This is really a must watch movie if you take supplements, are into fitness, marketing or even psychology. You won't be disappointed.
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