The music video directed by Jim Yukich, illustrates the artifice and false glamour of television advertisements. Collins commented that the video was designed to poke fun of the models in jeans commercials, and each verse refers to things that models in these commercials do. It begins with Collins (in blue jeans and T-shirt) hitchhiking on a remote dusty road (in Hi Vista, California) when a speeding Porsche 911 goes by, it then reverses and the attractive women inside lets in a lizard instead, leaving Collins standing there. The ending is a parody of Michael Jackson's "Black or White" music video, depicting Collins imitating the "Panther ending" in which Jackson dances erratically.
—Peter-Patrick76 (peter-patrick@mail.com)