POSTER BOYS is the story of three men whose lives turn upside down for no fault of theirs. Vinay Sharma (Bobby Deol) is a docile school teacher, Arjun Singh (Shreyas Talpade) is an over enthusiastic school teacher while Jagaavar Chaudhary (Sunny Deol) is the explosive but also well-mannered retired army officer. They reside in a village called Jangheti and one day, they find their pictures on a poster promoting vasectomy. They are immediately ridiculed and the trio try their best to convince their near and dear ones that they haven't undergone the procedure and that their pictures have been wrongly used. They decide to take on the system to avenge the humiliation that they suffered. What happens next and whether they get justice forms the rest of the film.
POSTER BOYS doesn't start on a great note. The beginning portions are stretched, with the family members and acquaintances ridiculing the trio but not telling them the reason for the same. Also the TV style flashback portions look poor. The film picks up when the trio meet each other at the bridge. From here, the film turns into a fairly entertaining ride right till the end with no dull moment anywhere. A Few scenes stand out like Jagaavar stopping Arjun and Vinay from fighting, the trio going to local health office, the interval point, Jagaavar getting a call from Riya (Tripti Dimri) at midnight, Jagaavar and Vinay fooling the doctor (Ashwini Kalsekar) etc. The climax is quite exciting and it's praiseworthy how the makers have managed to seamlessly add a social message into the narrative.
Shreyas Talpade's story is novel and makes for an entertaining film. Bunty Rathore and Paritosh Painter's screenplay is effective overall, despite an average beginning. The fun element never stops and that is quite a feat. Bunty Rathore and Paritosh Painter's dialogues are hilarious and witty and one of the highpoints of the film. Shreyas Talpade's direction is quite good and he makes a great directorial debut. He ensures the subject isn't dumbed down and that audiences aren't taken for granted. Also, the way he and his team has made references to Deol brothers' earlier films like DAMINI, SOLDIER etc. is quite smartly done.
