The first season of this show was awesome... of course, Robert Herjavec is a star... the first season seemed to really go to a town and businesses that needed help. By the third season, they're in a city of more than 25,000 working with businesses that don't seem to struggle as much, in an area on a beautiful river... I mean, it just gets easier and easier to produce results. By season 4, they pick a growing city and businesses that really aren't struggling... so again, easy wins.
But season 4 was why I gave this show, a show that I really like, a 5 out of 10. This season was knock after knock against people of this city in Arkansas. They kept harping on inclusiveness and diversity over and over again... and never stopped. They fell short of calling the people of Searcy bigots... but you could hear it all throughout. It felt like people from a wonderful big city were coming to share their wisdom with the hicks of Arkansas... but the problem... the hicks of Arkansas were already welcoming people of diverse backgrounds as evidenced by the diversity of the already existing businesses they picked.
I don't think we need the constant lecture and looking down upon that this show seems to be turning into... of course, they're making the show for their business... not really for small towns anymore... perhaps this makes Deluxe and their clients feel better about themselves.