Plot

A man from Reno, Nevada pitches a line of heat and eat paleo meals; a father and son from Louisiana show off a high-tech device for catching fish; and an entrepreneur from Miami, Florida sells the Sharks on how he can turn a suit jacket into a tuxedo.

Sharks attending are Mark, Daymond, Kevin, Lori and Robert

"The Lapel Project" presented by Sebastian Garcia and Raul Bernal, offers stick-on false lapels for jackets. They are seeking $150,000 in exchange for a 20% stake in their company. The lapels are reusable up to 5-10 times and cost between $5 and $8 to produce. They retail for $50 to $100 and are primarily sold through retail channels rather than online. The product has generated $16,000 in sales over the past six months. The Lapel Project has a pending patent and targets customers aged between 13 and 35. Mark makes an offer of $150,000 for a 30% stake, highlighting his ability to leverage online platforms and his expertise as a maverick. Daymond opts out, doubting the product's potential, while Lori passes due to the product's focus on men. Sebastian and Raul accept Mark's offer.

"GoodHangups," created by Leslie Pierson, is a magnetic device designed for hanging decorations on walls. Leslie is seeking $100,000 for a 10% stake in her company. GoodHangups work on all surfaces and have generated $450,000 in sales over the past 12 months. Half of the sales come from QVC, with the remaining sales distributed across 110 paper stores. The product retails for $15 and costs $2.25 to produce. Leslie plans to use the investment to enter big-box retail and revamp the packaging. Mark opts out, as the product is not aligned with his interests. Robert passes, as it doesn't match his expertise in arts and crafts. Lori offers $100,000 for a 20% stake, Daymond offers $100,000 for a 15% stake, and Kevin offers $100,000 for a 10% stake. Leslie counters Lori's offer, proposing $100,000 as a loan for a 10% equity stake, with Lori having the option to increase her stake to 20% if the loan is not repaid within a year. Lori accepts this counteroffer, securing the deal.

"Ice Age Meals" is a delivery service offering pre-made meals for the Paleo diet. Nick Massie is seeking $1 million for a 10% stake in his company. Each meal contains 500 calories and is priced at $10, with a production cost of $2.95. The company achieved $1.5 million in sales last year, with $130,000 in sales in the previous month. The business operates primarily online, with a minimum order of 12 meals for $120 plus a $20 shipping fee. Nick also has a potential deal with a cross-fit organization and aims to expand into grocery stores. Kevin opts out due to valuation concerns. Nick removes corporate wellness programs from the offering. Mark and Robert also opt out due to valuation issues, and Daymond follows suit. Lori is the last to bow out, also citing valuation concerns.

"TactiBite Fish Call" is a floating lure developed by Jack and Jeff Danos. They are seeking $150,000 for a 10% stake in their company. The lure emits sounds to attract fish and has already generated sales of $330,000 in just five months. The product sells for $100 and costs $16 to produce. The projected sales for this year are $750,000, with anticipated profits of $300,000. Kevin offers $150,000 for a 20% stake, while Daymond offers the same amount for a 20% stake, emphasizing his commitment to invest his time to make the product successful. Mark opts out, as the product doesn't align with his interests. Lori offers $150,000 for a 15% stake, and Jack counters Lori's offer, requesting $200,000 for a 15% stake. Lori accepts Jack's counteroffer. Robert then offers $150,000 for a 10% stake, and Lori matches his offer. Ultimately, the duo chooses to partner with Robert.

In an update regarding Illumibowl from Episode 727, Matt Alexander made a deal with Kevin for their toilet illumination system. They received pre-orders worth $100,000 before the tank, and post-tank, they achieved sales of $7 million. Their future plans involve expanding into major retail chains such as Walmart and Walgreens.