Alice Lynch appeals to the popular social network, Peephole, for help in locating her sister Laura, only to find that Laura appears to be involved in a massive online conspiracy.
The conspiracy deepens as unknown forces join in the search by posting sensitive information about those involved, while, a popular Peephole commentary channel picks up the story and add their own particular brand of unhelpful observations.
As Two Sides turn against Alice, other Internet denizens offer up help, including a dump of all of Laura's deleted files, which show that she was being drawn into something very sinister.
Alice becomes the target of some sinister online groups as her personal address is posted online, while the various White Hat Hackers involved chase down some of the clues that she has uncovered.