The classic Filly characters were created by Dracco Brands in 2006, and then relating magazines and merchandises hit the market all over the world. Since 2017, Zhaolong Culture Technology (Guangzhou) Co., Ltd. ("Zhaolong") from China invested in productions of a brand new 3D original animation, Filly Funtasia with the concept and characters of Filly. The premiere in China of the animation was in Dec. 2019. Zhaolong owns the copyright, distribution, merchandising and commercial activity rights of the animation.
Filly, a global star brand originating from Europe.
In 2006, Filly was born in Denmark, the country of fairy tales where Hans Christian Andersen's Fairy Tales originated!
In the Royal Magic Academy of Funtasia, Rose and her friends collect unique crystals with various powers, explore the energy of the crystals, and learn how to use the magic mirror to summon various magical spells. This is a magical wonderland full of crystal energy. All fillies gradually established a deep friendship during the adventures.
Her innate kindness, purity and wisdom make her a rising star in the European animation industry. She is not only a graphic animation that has attracted much attention in Europe. Since 2009, her animation newspapers and periodicals have been sold more than 12 million copies, and she became the best-selling children's graphic animation in the newspaper channel in 2012. Since then, Filly's image has been deeply rooted in the hearts of people, and it has a huge consumer group on the basis of extensive global recognition. Its derivatives are highly sought after in the European market, and the overall size of the global consumer market exceeds 1 billion yuan.
In 2018, with brand-new 3D images, the film and television work "Filly Funtasia" was created based on graphic animation. With the enthusiasm of fans all over the world, the brand-new film and television work was popular in 22 countries headed by Germany and Italy. At the same time, Filly Funtasia traveled across the ocean and officially landed in China. Filly, who has always been loved by fans all over the world, has an exquisite and extravagant European-style image, carrying crystals and magic, adding an incomparably radiant light to the domestic animation market.
Distribution in Overseas Countries
Filly Funtasia has been distributed in 7 EU Countries and Total 14 European Countries (Regions), including Italy, Ukraine, Hungary, Romania, Moldova, Czech Republic, Slovakia, Serbia, Montenegro, Macedonia, Kosovo, Bosnia and Herzegovina, Croatia, Slovenia.
Distribution in China
Televisions and network platforms, brand exposure achieves 800 million views:
Network video platform: IQIYI exclusive broadcast, estimated views of season 1 + season 2: 200 million+.
Televisions: Broadcasting on Golden Eagle Cartoon, Youman Cartoon, JIA JIA Cartoon and multiple provincial children's channels. Scheduling broadcasting televisions reach over 200 in total.
Honors
Filly Funtasia won "Jade Monkey Awards for 2020 Top 10 New Animation IPs" on Aug. 2020.
Filly Funtasia won "2020 Beijing Culture Creativity Competition, Second Place for Animation" on Sep. 2020.
Filly Funtasia won "Guangzhou Animation Association, 4 Awards for Foreign Language Works for Overseas Support Program" on Dec. 2020.
Filly Funtasia won "China International Animation Festival, Most Anticipated New Programs in the Industry in 2021/Most Preferred New Programs for Buyers in 2021".
Filly Funtasia won "Finalist Award for Best Animation, Xinguang Award, the 9TH International Original Animation Competition, Xi'an, China".