This is a movie for everybody about a major subject : will we let one billion people die without letting them know there is something safer than smoking that could help them, without stopping public health and government from lying about it.
Smokers should know, but their family and friends too, and this film is for all of them, a journey all over the world to discover the truth, to understand how authorities went from discovering tobacco harm to fighting a cure reducing this harm with the same weapons big tobacco companies used decades ago.
It could be a fantastic road movie with a plot, as the picture is perfect and the time flies by with the passion of the people and the energy and serenity of Aaron Biebert. But they are not actors and it's a frightening story that is really happening.