Plot

These ads for Arm and Hammer Baking Soda toothpaste highlighted the powerful ingredients that deep cleaned, and neutralized acids, in addition to whitening teeth. Filmed in black and white, the commercials featured a diverse group of actors, having just brushed their teeth, exclaiming, "Wow," as they stare into the camera. In addition to appearing in some of the spots, Robert Firth was one of several artists who lent their voices to the English version of this UK and EU campaign.—Anonymous