The idea for a toned-down video compared to that of previous-big scale JAMS/KLF music videos (four of which were shot on the James Bond stage in Pinewood) was because the band did not want to get "too big for their boots".
The extended version of the song names 69 towns and cities in the North of England.
Despite the title, it was actually filmed down south at a new stretch of motorway still under construction near Brighton.