- A sleazy film director's decision to shoot his latest erotic horror movie in a notorious haunted house angers the vengeful spirit of its past inhabitant.
- The film revolves around a haunted house where an infamous MMS is shot on a girl called Ragini which goes viral. the girl kills her boyfriend and claims that a witch had killed him. She ends up in a mental asylum. Later a film is planned based on the story, the same haunted house being the location of the film. Sunny Leone is cast to play the role or Ragini. Sunny goes to meet Ragini to understand her role better. But the meeting turns out violent. On one hand Ragini's doctor tries to solve the mystery and on the other hand shooting starts with unexplainable events. Junior artists get killed one by one. At last the scriptwriter Satya and Dr. Dutta have to fight the ghost to stay alive and save Sunny.—Anonymous
- After a Marathi woman, her son and two daughters lose their lives very tragically; their souls remain trapped in the bungalow. Years later a movie-making crew assembled in the same bungalow to commence shooting only to resurrect a revengeful, cruel and restless soul in the form of their actress, Sunny - who is taking down each and every one of them one after the other in the most gruesome fashion.—gavin (racktoo@hotmail.com)
- Ragini's MMS sex tape has gone viral along with rumors of the house's haunted nature, where the MMS was filmed. This catches the attention of a sleazy director, Rocks (Parvin Dabas) who decides to make a movie on the haunting. He signs an ex-porn star, Sunny (Sunny Leone) as the lead actress and decides to shoot the movie in the same house where the MMS was recorded. Most of the notable actors in industry don't want to work with Rocks as his last movie had failed badly at the box office. So, Rocks was forced to sign TV stars who were looking for a break on the big screen.
Sunny, who takes an instant liking to the script, seeks permission to meet the real Ragini (Kainaz Motivala), (who is now in a mental asylum for the last 3 years), to get a better in-depth look of the character she wants to portray. Ragini is still possessed by the ghost, and when the ward is locked up at night, the ghost appears and pushes Ragini around and physically assaults her.
Ragini tells Sunny that there was a witch in the house who killed Uday and is sure that she will kill Ragini too. Ragini says that the witch's spirit is still with her and is standing behind her. Suddenly Ragini is possessed by the spirit. The Spirit talks through Ragini that she is not a witch and that she did not kill her kids. She pulls an iron rod from the bed structure and appears to attack Sunny. The meeting goes horribly wrong when Ragini stabs herself brutally in the neck and dies.
The crew includes Gina (Anita Hassanandani) from the art department, scriptwriter Satya, supporting actresses Monali & Maddy (Karan Veer Mehra), Rocks' assistant Tanya (Soniya Mehra), "making of the movie" guy (Tanmay Bhat), Kunal Khanna (Karan Taluja) spot boy and others. The "Making of the movie" guy goes to the house, before the rest of the crew, to record some promotional videos and ends up dead with one eye gouged out.
Later, the cast and crew arrive at the haunted house to shoot, and strange things begin to happen, especially to Sunny. Sunny hears strange noises at night and follows them to a room, where she finds a kid's rattle toy stored safely in the cupboard.
Satya does not respect Sunny whom he considers a porn star. But Sunny displays her intelligence by demonstrating that she reads books and scripts. She also knew that ASI stands for Archeological Survey of India, who had posted a warning that people should enter the mansion before sunrise and after sunset. She says that similar warnings are issued for forts in Rajasthan as well. Only Satya, Rocks, Monali, Maddy and Sunny stay at the mansion, while the rest of the crew stays at a hotel.
Elsewhere, Dr. Meera Dutta (Divya Dutta), a psychiatrist who specializes in cases for which science has no answers, takes up Ragini's case. Meera specializes in investigating those cases for which medical science has no answer. Ragini's mother (Gargi Patel) insists that Ragini was forced to kill herself.
After going through old newspaper clipping and video tapes of Ragini, she finds the truth regarding the haunting. She finds that the mansion, called Patwardhan Villa, was built in 1920 and is listed as one of India's most haunted houses. In the last 100 years, many deaths have been reported at the mansion, the last one being that of Uday. She finds that Patwardhan, who built the mansion, was a famous spices trader. But every online photo has his wife's face scratched out.
Meera finds out that the ghost haunting the house, in life was a married woman with two daughters and a son. She was more attached to her son, because she had conceived him after much difficulty and praying. One day, the boy and his two sisters were playing hide and seek when the boy slipped into a well and drowned.
This drove his mother insane and caused her to embark on a desperate quest to resurrect him from the dead. A priest who claimed to perform black magic arrived and convinced her the only way to bring her son back was to sacrifice both of her daughters. The insane mother agreed, and the priest chopped off the daughters' heads. He put the sword in her hands, told her to close her eyes, and chant. While she did that, he stole all of her money and ran.
When the villagers finally arrived, they assumed that the mother was practicing witchcraft and punished her by hanging her from a tree, stoning her, and burning her alive. The woman survived, finally dropped from the tree, and after cursing them all, killed herself by stabbing herself in the neck with the rattle-toy her son used to play with.
Dr. Dutta then rushes to the shooting location in order to inform the cast and crew to abandon their shooting and leave the house immediately. But it is too late as the ghost (Geetanjali Kulkarni) has already possessed Sunny and started killing the film's cast and crew by either luring them into having sex or killing them by catching them off guard. Only the scriptwriter Satya (Saahil Prem) and actress Monali (Sandhya Mridul) are left alive.
As the Dr. Dutta, Monali and Satya attempt to drive the ghost out of Sunny, Monali gets killed. Afterwards, when Satya accidentally steps on the rattle toy with which the woman committed suicide prior to becoming a ghost, it causes Sunny temporary pain, and thereby forces the ghost to temporarily leave Sunny.
Dr. Dutta realizes the toy's importance and urges Satya to destroy it. Eventually the ghost is destroyed along with the rattle. And Sunny, Satya and Dr. Dutta leave the house, having exorcised the ghost and solving the mystery behind the haunting.
At the end of the movie a rocking chair is shown rocking back and forth and a child's voice is heard, signifying that there is still a ghost in the house.
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