The BAU heads to Seattle, Washington, where two people have been stabbed to death in their respective apartments, each crime scene having the blood-scrolled message "hear your evil see your evil." The team discovers that both victims attended a presentation by motivational speaker Barry Flynn, and the second victim, Cynthia Strobl, was one of the privileged few in the audience who was singled out by Flynn for a one-on-one session following the public presentation. They also learn that Flynn himself has gone into hiding for the day, a ritual he has on show days, and not even his manager knows where he is. Flynn becomes a suspect, until evidence shows that he too has been targeted by someone, probably the unsub. They have to figure out the connection between the unsub and Flynn to hopefully find a still alive Flynn. Meanwhile, Garcia tries to figure out why Morgan refuses to go to a swanky British Embassy gathering to honor his father's old partner.
—Huggo