Plot

After discovering an urban legend of a demented serial killer, who has nothing but a carved "smiley" on his face, a mentally fragile teenager must figure out if she is going insane - or if she could be the next victim.

Ashley goes to her new college while getting over the death of her mother. She meets some new people there including Binder ('Shane Dawson') while at a party and she learns about an urban legend of an online killer that has the nickname "Smiley" who can only be seen on the web and he apparently kills people after they type in "I did it for the lulz" three times. Soon after going to the party Ashley and her flatmate Proxy go online to test it out, with horrific results. She becomes paranoid and she starts to think she sees Smiley all over the place and feels that he may be chasing her, but how can that be if he is not real? Have they somehow released him from the internet?—Michael Hallows Eve

The nerd Ashley moves to the apartment of Proxy near the campus of her college. On the arrival, Proxy invites Ashley to smoke pot and to go to a party, where she meets students with nicknames. Further she learns about an urban legend of the serial-killer Smiley, who comes through the Internet and kills persons that write three times "I did it for the lulz". Soon Ashley witnesses a murder in her monitor and that event triggers paranoia in Ashley that is bipolar. She believes that Smiley is hunting her down but nobody believes in her. Is Ashley mentally disturbed?—Claudio Carvalho, Rio de Janeiro, Brazil