The cursed video claims the victim's life only 24 hours after viewing it. The number 24 in Japanese can be read as nishi, which translates to "double death". In Japan and some Asian countries, the numerical digit 4 is considered an unlucky number and is associated with death (due to the words 4 and death sounding similar in their native languages). The fear of the number 4 is known as tetraphobia and is taken seriously in some Asian countries that sometimes the number 4 is avoided in homes, hospitals, businesses and other properties.