Love Strikes! (2011) Poster

(2011)

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8/10
A Nutshell Review: Love Strikes!
DICK STEEL17 March 2012
It's every guy's fantasy in Moteki, or Love Strikes, where a nerdy fellow without a fat wallet, fast car or swanky apartment, suddenly finds himself the centre of attraction of the many females within his sphere of influence. Think of it as something of a mojo effect, being inexplicably linked to that sudden seductive power of being irresistibly attractive, and looking at the poster of the four girls in question, it's not a bad deal at all. Except that it's a little bit unfairly balanced in the actual storyline, with promises of laughter soon giving way to very serious melodramatic fare about modern day relationships and the games people play with the affairs of the heart.

Yukiyo Fujimoto (Mirai Moriyama, whom I last saw in the awesome Fish Story) finds himself at the wrong side of 30, and a year after the drama series of the same name Moteki, which isn't a pre-requisite in order to follow and enjoy the film. A geek through and through, he still finds himself anxious at probably being the last virgin on Earth, without a proper job and with a non-existent circle of female friends. Things get worse when he joins Natalie, a webzine, as a journalist, and gets his balls constantly busted by colleagues, and even his manager (Lily Franky), being the gag punching bag from the day he stepped into regular employment. But with time spent on Twitter (great advertising and product placement there), he soon hooks up with someone with a manly avatar, who turns out to be the incredibly attractive Miyuki (Masami Nagasawa, but of course), a magazine editor with whom he shares plenty of common interests, and an unforgettable night out culminating in a fairly innocent sleepover, only to find that she's attached to a live-in boyfriend. Cue demolished self-confidence, if there was one to begin with.

While the marketing efforts, and even the opening song montage boasted of four attractive women, Moteki the movie is primarily about Yukiyo's relentless pursuit of Miyuki, his unattainable goddess, whom he knows on one hand it's hopeless to try and woo, but on the other finding it difficult to forget her and let go. After all, it's that smile, that laugh and that demeanour that got him hooked, nevermind if one of her friends, the lonely Rumiko (Kumiko Aso) confesses her profound love for him, and being at risk of getting her heart broken given his constant indecision, and sole focus on short term gains. As for the other two ladies featured, it's kind of disappointing that they didn't make it beyond a few scenes, with Riisa Naka playing a bar girl and single mom who dispenses advice to Yukiyo, and fellow colleague Motoko (Yoko Maki) having absolutely no romantic inkling at all to the chap, except save for suggestions that didn't seem to go anywhere, making it more platonic instead.

For those who have been in a similar boat before - or at least being at the crossroads of relationships involving choice - isn't it always almost true that the person we truly love don't necessarily have to love us back, or on the flip side of the same coin, we may be that object of attraction to others, only to give them the cold shoulder as well. Talk about what goes around coming around, which Yukiyo experiences in his life with both Miyuki and Rumiko, and the propensity of the greed, and even ungratefulness in us, to pursue what's an unattainable goal and ignoring clear warning signs. Worse, we don't realize that we tend to do the same to others at times, being on the other side of the equation, and don't let go of it gently, preferring the selfish dropping of the bombshell rather than to, no matter how hard or painful it will get, ease cold hard reality into it. Sure it'll hurt like hell, but that doesn't mean a disregard or a non attempt to try and sooth the blow.

Despite varying screen times that's grossly unbalanced for most of the cast, director Hitoshi Ohne didn't for once deceive what would be his focus of the story, that of Yukiyo and his quest to pursue Miyuki, with the rest being little but padding to boast his Moteki influence which I felt wasn't really too strong to begin with. It just showed that so long as we open ourselves up in our social lives we may strike jackpot one day, but truly that's more fantasy than reality, and fantasy is how this movie got played out and made. Key milestones and moments in the film got marked with music videos, with characters especially Miyuki branching off into song and dance quite like any typical Bollywood masala film, or the movie will turn into a cheesy Karaoke video complete with sing along lyrics if you read Japanese. It's a great showcase for Japanese music and for the musicians and the bands to be showcased, especially if you're into J-Pop.

But alas those looking for a downright comedy from beginning to end may be a little bit disappointed. It started off with rip-roaring intent, before deciding to shift gears and find itself embattled in romantic melodrama from the mid way point. After all, isn't that how the trajectory of romances usually follow, with the initial spark shooting emotions to a high, before finally finding a plateau and evens out the enthusiasm, with what's core left to sustain a relationship through even the most mundane of times. For that, and for Masami Nagasawa's return to the big screen here and her pairing opposite Mirai Moriyama, makes Love Strikes! a recommended affair.
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8/10
HK Neo Reviews: Love Strikes!
webmaster-30172 February 2012
"With you, I will never grow."

Love Strikes continues the good track record of quality Japanese production with a point to express. It is simply about a story of a 30 year guy who just cannot seem to attract or keep a girl. However that's all about to change as the movie shows how he deals with the destiny year of three very different girls coming into his life. It is almost truism to say that people want what we cannot have, but this movie shows and depicts the difficulty for an inexperience guy coming up against the more experienced female counterparts.

What I enjoyed most about this film is because it tries to show the story from a male perspective. The carefree manner in which the director is able to breeze through the corridors and every corner is with some fun, some meaningful moments and some tragic times. One of the best lines of the movie comes from the girl that the guy loves the most, giving the following as reason why she prefers someone married over him: "with you, I will never grow." It is one of the most cynical yet true quotations and perfectly explains the sad reality of modern relationships.

All in all, Love Strikes! is easily one of the best Japanese romantic dramas in 2011. It may not seem like much, but the film strikes the audience right in cord where it counts, hurts and feels. In a way the film is a bittersweet lesson about the making of the female counterpart and also a story about a nerdy guy trying to find love in face of a battlefield ahead. It is true that love feels great, but to understand it will never be possible. For what it is worth, Love Strikes! is a delightful drama that works from start to finish, if you can ignore the unnecessary sweet ending. Still, this film is easily heads and shoulders above its peers and like 500 Days of Summer, the male audience can relate…

Neo rates it 8/10
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7/10
Likeable comedy that hints (barely) at more serious issues
nmegahey28 December 2017
You'd have to have a pretty broad definition of "youth" to consider the behaviour of 31 year-old character of 'LOVE STRIKES!' (MOTEKI), as being in any way acceptable, but then in this day and age youth seems to be more a condition or state of mind. Or, in the case of Yukio Fujimoto, something of an affliction.

Fujimoto is a geek with a job at a trendy youth magazine that allows him to indulge his interests in manga, music and comedy and get paid for it as well. It's every young man's dream. On the other hand, being socially awkward is always going to be a hindrance to a guy who also desperately wants to lose his virginity. Hitting it off with a guy on a social networking site who shares similar interests, Fujimoto at least tries to be more sociable, but when the "guy" turns out to be a girl, and a cute one too, Fujimoto begins to think that his Moteki (his "irresistible period") has finally arrived.

There's a serious point to be made about it being in the interests of a consumer-driven society to extend childhood interests as long as possible into a generation that has considerably more purchasing power than teenagers, but you probably shouldn't expect so much from a film that has an exclamation mark in the (English) title. Nor from one that is derived from a television series. Filled with catchy J-pop songs, shallow characterisation and a condescending if not downright sneering tone towards its characters LOVE STRIKES! could itself be accused of cynically pandering to its young audience, or worse, making fun of them.

But then again, we don't expect 'The IT Crowd' or 'The Big Bang Theory' to have any serious points to make about the exploitation of geek culture. If it weren't as funny as it is, if there weren't some degree of truth and a measure of recognition in the situations and if it wasn't as damn clever about the manner in which it puts its comedy across, you'd have some serious reservations about LOVE STRIKES! As it is, it's hard not to like.
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6/10
Love Strikes
politic19838 February 2014
Warning: Spoilers
'Love Strikes' is a film that certainly has a lot of imagination. Like 96.4% of contemporary Japanese films, it's based on a manga, though the film version takes it to another level. Fujimoto is a 'second virgin' working at an online pop culture magazine, a source of much politically incorrect humour for his work colleagues. On meeting a fellow music nerd, a female one, on Twitter - regularly referenced throughout the film - he then hits a period of moteki: a purple patch with women. But, in his desperation to be with his first love, Miyuki, he finds that success with women brings him problems he has no idea how to handle, leading to more pain, frustration and angst than being hapless with women ever did. But, being another rom-com (aren't all films about youth?!), all works out fine in the end.

With music an important element in the film, director Ohne throws in various emotional musical numbers, directed as karaoke routines, complete with introductions and sing-a-long lyrics. All this provides much hilarity. Interestingly, one of the highlights of the film is the closing credits, based on the social networking sites often referenced throughout. At times, the realism in 'Love Strikes' is strong, showing the stresses and strains that social media and mobile communications put on young people in love, with Fujimoto often becoming obsessive over the most trivial of things. (Though with Fujimoto's character being thirty- one years old, it's difficult to know how youthful this really is.) However, all this angst seems to be written off with the happy ending, which detracts a little from some of the film's more serious points. Though with its various pop culture references and cameos by leading J- Pop stars, such as everyone's favourites Perfume, 'Love Strikes' proved to be 'big in Japan'.
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