This documentary originated from material that Juanpa and his team had been shooting over 4 years documenting all the actions around the project. Being a social media content creator, Juanpa even shot himself while he was on meetings and calls in his house, thinking that he might want to use the material in his social media channels.
Over 400 hours of documentary material and interviews were reviewed by the producers and the director to thread the needle to look for the best way to tell this story.
The Love Army México team made a press conference on Sep 2021 to show to the press and the public all the information and numbers looking for complete transparency in communicating results.