This film was launched on 23 April 2008 at the Film Nagar Cultural Center in Hyderabad, India amid-st tight security, and received good opening at the box office in Khammam, despite threats from some pro-Telangana outfits.
This movie was dubbed in the Hindi, with the title 'Judwaa No.1'.
This is the second venture in a dual role for Jr NTR and his third successful association with director, V. V. Vinayak.