Sofía Vergara is expanding on her reasoning for not wanting to have any more kids at this point in her life.
The Griselda star sat down with People for its cover this week and opened up about how in dating, following her split from Joe Manganiello, someone wanting more kids was a dealbreaker for her. The actress previously revealed in Spanish newspaper El País that her ex-husband’s desire for more children was a big part of their split.
“My marriage broke up because my husband was younger; he wanted to have kids and I didn’t want to be an old mom,” she told the publication in a story published in January. “I had a son at 19, who is now 32, and I’m ready to be a grandmother, not a mother. So, if love comes along, he has to come with [his own] children.”
The Modern Family star expanded on that sentiment with People,...
The Griselda star sat down with People for its cover this week and opened up about how in dating, following her split from Joe Manganiello, someone wanting more kids was a dealbreaker for her. The actress previously revealed in Spanish newspaper El País that her ex-husband’s desire for more children was a big part of their split.
“My marriage broke up because my husband was younger; he wanted to have kids and I didn’t want to be an old mom,” she told the publication in a story published in January. “I had a son at 19, who is now 32, and I’m ready to be a grandmother, not a mother. So, if love comes along, he has to come with [his own] children.”
The Modern Family star expanded on that sentiment with People,...
- 5/1/2024
- by Christy Piña
- The Hollywood Reporter - Movie News
Toni Nadal stated that the current version of Novak Djokovic is well below that of 5 to 10 years ago and that the current Atp roster is inferior in comparison to a few years back.
In a blunt assessment of the current state of men's tennis in a written column on El Pais , the ex-coach of Rafael Nadal held no punches. The lack of widespread consistency at the top level is alarming, according to Toni Nadal, adding that the pace at which tennis is played nowadays leads to many mistakes.
Testament to his words is the number of shocking defeats happening frequently in tennis tournaments. Already at the 2023 US Open, half of the Top 20 seeds failed to progress beyond the third-round stage.
With the exception of Novak Djokovic and Carlos Alcaraz , Toni Nadal admits players today are only focused on hitting the ball very hard at the expense of losing control of points.
In a blunt assessment of the current state of men's tennis in a written column on El Pais , the ex-coach of Rafael Nadal held no punches. The lack of widespread consistency at the top level is alarming, according to Toni Nadal, adding that the pace at which tennis is played nowadays leads to many mistakes.
Testament to his words is the number of shocking defeats happening frequently in tennis tournaments. Already at the 2023 US Open, half of the Top 20 seeds failed to progress beyond the third-round stage.
With the exception of Novak Djokovic and Carlos Alcaraz , Toni Nadal admits players today are only focused on hitting the ball very hard at the expense of losing control of points.
- 9/6/2023
- Tennis-Infinity
Headlined respectively by “Sound of Metal” lead Riz Ahmed and “Matrix” stars Jessica Henwick and Hugo Weaving, Christos Nikou’s “Fingernails” and Kitty Green’s “The Royal Hotel” figure among seven newly unveiled films which will play in main competition at September’s San Sebastian Film Festival.
Also in the running are buzz titles “A Journey in Spring,” from Taiwan’s Peng Tzu-Hui, Wang Ping-Wen, and “Kalak,” directed by Denmark’s Isabella Eklöf.
Announced Friday, the new additions are comprised by one debut (“Spring”) and five second features from emerging talent ranging from Japan’s Kei Chica-ura to France’s Xavier Legrand, nominated for an Academy Award for best live action short film for 2013’s “Just Before Losing Everything.”
The new titles confirm a 2023 main competition which, including previously announced titles, frames three feature debuts – Raven Jackson’s “All Dirt Roads Taste of Salt,” Isabel Herguera’s “Sultana’s Dream...
Also in the running are buzz titles “A Journey in Spring,” from Taiwan’s Peng Tzu-Hui, Wang Ping-Wen, and “Kalak,” directed by Denmark’s Isabella Eklöf.
Announced Friday, the new additions are comprised by one debut (“Spring”) and five second features from emerging talent ranging from Japan’s Kei Chica-ura to France’s Xavier Legrand, nominated for an Academy Award for best live action short film for 2013’s “Just Before Losing Everything.”
The new titles confirm a 2023 main competition which, including previously announced titles, frames three feature debuts – Raven Jackson’s “All Dirt Roads Taste of Salt,” Isabel Herguera’s “Sultana’s Dream...
- 8/25/2023
- by John Hopewell
- Variety Film + TV
Carlos Alcaraz doesn't consider himself anything special as he simply works hard trying to pursue his dreams.
The Spaniard recently added a second Grand Slam trophy to his tally by beating Novak Djokovic in the 2023 Wimbledon Championships final. It was a superb performance from the Spaniard who needed a special one to get it done.
Since then he was very busy talking to the media, both the Spanish and international one. In one of the interviews (El Pais), Alcaraz declined to describe himself as 'the chosen one'. He simply said that all of his results come from hard work.
I’ll be honest, I don’t consider myself the chosen one. That is achieved simply through hard work, there are no secrets. In this world, there are no secrets, but everything is achieved day by day through perseverance and effort. Details make the difference.
Alcaraz to El Pais
Despite beating Djokovic in the final,...
The Spaniard recently added a second Grand Slam trophy to his tally by beating Novak Djokovic in the 2023 Wimbledon Championships final. It was a superb performance from the Spaniard who needed a special one to get it done.
Since then he was very busy talking to the media, both the Spanish and international one. In one of the interviews (El Pais), Alcaraz declined to describe himself as 'the chosen one'. He simply said that all of his results come from hard work.
I’ll be honest, I don’t consider myself the chosen one. That is achieved simply through hard work, there are no secrets. In this world, there are no secrets, but everything is achieved day by day through perseverance and effort. Details make the difference.
Alcaraz to El Pais
Despite beating Djokovic in the final,...
- 7/19/2023
- Tennis-Infinity
Toni Nadal believes countryman Carlos Alcaraz is on an unstoppable rise and doesn't see any player in the current scene stopping him except for one man.
Toni, who is the uncle and former coach of 22-time Grand Slam winner Rafael Nadal, assessed Alcaraz's win over Novak Djokovic in the 2023 Wimbledon final in a written column on El Pais. Toni, like many of us, was amazed at Alcaraz's success and admits at 20 he achieved what most tennis players long for.
The legendary Spanish coach in his column suggested the fact that Alcaraz has no rivals capable of halting his rise, except for Novak Djokovic , who the Murcia native defeated in a pulsating final last Sunday. He praised Djokovic's fighting spirit to force the match into a fifth set despite the unfavorable 16-year age gap.
"Djokovic demonstrated, once again, his willingness to fight and his great tennis quality. Although it is true...
Toni, who is the uncle and former coach of 22-time Grand Slam winner Rafael Nadal, assessed Alcaraz's win over Novak Djokovic in the 2023 Wimbledon final in a written column on El Pais. Toni, like many of us, was amazed at Alcaraz's success and admits at 20 he achieved what most tennis players long for.
The legendary Spanish coach in his column suggested the fact that Alcaraz has no rivals capable of halting his rise, except for Novak Djokovic , who the Murcia native defeated in a pulsating final last Sunday. He praised Djokovic's fighting spirit to force the match into a fifth set despite the unfavorable 16-year age gap.
"Djokovic demonstrated, once again, his willingness to fight and his great tennis quality. Although it is true...
- 7/19/2023
- Tennis-Infinity
Erice did not attend the Cannes launch in protest at a lack of “dialogue and consultation” over its Competition omission.
New Wave Films has acquired UK-Ireland distribution rights to Victor Erice’s Close Your Eyes, which was the subject of a controversy over its inclusion in the Cannes Premiere section in May instead of the main Competition.
Having acquired the film from Spain-based sales agent Film Factory, New Wave is scheduling a release for early 2024.
Spanish director Erice did not attend the world premiere of his film at Cannes this year, in protest at what he considered to be a...
New Wave Films has acquired UK-Ireland distribution rights to Victor Erice’s Close Your Eyes, which was the subject of a controversy over its inclusion in the Cannes Premiere section in May instead of the main Competition.
Having acquired the film from Spain-based sales agent Film Factory, New Wave is scheduling a release for early 2024.
Spanish director Erice did not attend the world premiere of his film at Cannes this year, in protest at what he considered to be a...
- 7/17/2023
- by Ben Dalton
- ScreenDaily
Oscar winner Fernando Trueba (“Belle Epoque”), “The Secret Life of Words” director Isabel Coixet and “Veneno” writer-director-producers Javier Ambrossi and Javier Calvo feature among talent behind Spanish titles at September’s San Sebastian Film Festival, the highest profile film event in the Spanish-speaking world.
Coixet will compete for the first time in San Sebastian’s main competition with “Un Amor,” a probing village-set tale of emotional dependence starring Laia Costa (“Lullaby”) and “Money Heist’s” Hovik Keuchkerian.
Fernando Trueba and Javier Mariscal will present as a special screening animated feature “They Shot the Piano Player,” a joyful and finally devastating portrait of the life and fate of pianist Francisco Tenorio Jr. narrated by Jeff Goldblum.
Ambrossi and Calvo – popularly known as Los Javis – will world premiere “La Mesías,” the most awaited Spanish series of the year, a big-scale, period-hopping Movistar Plus+ original, chronicling the devastating effect of a childhood education,...
Coixet will compete for the first time in San Sebastian’s main competition with “Un Amor,” a probing village-set tale of emotional dependence starring Laia Costa (“Lullaby”) and “Money Heist’s” Hovik Keuchkerian.
Fernando Trueba and Javier Mariscal will present as a special screening animated feature “They Shot the Piano Player,” a joyful and finally devastating portrait of the life and fate of pianist Francisco Tenorio Jr. narrated by Jeff Goldblum.
Ambrossi and Calvo – popularly known as Los Javis – will world premiere “La Mesías,” the most awaited Spanish series of the year, a big-scale, period-hopping Movistar Plus+ original, chronicling the devastating effect of a childhood education,...
- 7/14/2023
- by John Hopewell
- Variety Film + TV
Quentin Tarantino has picked his favourite “tense” scene across his entire filmography.
The director, who has expertly crafted scenes of knife-edge tension in films from Once Upon a Time... in Hollywood to The Hateful 8 to Reservoir Dogs.
Speaking to Spanish publication El País, Tarantino was asked about his process for making tense scenes, and picked out a favourite example from his ouvre.
The scene in question comes at the start of the 2010 war film Inglourious Basterds, and sees Christoph Waltz’s nefarious Nazi Hans Landa visit a farmhouse he believes is harbouring Jews.
Asked to name his “favourite tense moment”, Tarantino replied: “In my movies? The one from the farm at the beginning of Inglourious Basterds. With the Nazi officer Hans Landa talking to the owner of the farm, who is hiding Jews in his cellar.”
The writer and filmmaker also spoke about the process of creating tension in such scenes,...
The director, who has expertly crafted scenes of knife-edge tension in films from Once Upon a Time... in Hollywood to The Hateful 8 to Reservoir Dogs.
Speaking to Spanish publication El País, Tarantino was asked about his process for making tense scenes, and picked out a favourite example from his ouvre.
The scene in question comes at the start of the 2010 war film Inglourious Basterds, and sees Christoph Waltz’s nefarious Nazi Hans Landa visit a farmhouse he believes is harbouring Jews.
Asked to name his “favourite tense moment”, Tarantino replied: “In my movies? The one from the farm at the beginning of Inglourious Basterds. With the Nazi officer Hans Landa talking to the owner of the farm, who is hiding Jews in his cellar.”
The writer and filmmaker also spoke about the process of creating tension in such scenes,...
- 4/19/2023
- by Louis Chilton
- The Independent - Film
Quentin Tarantino has shared his position on the debate about gun ownership in the US.
There have already been more than 140 mass shootings in the United States in 2023, with gun legislation activists lamenting the lack of progress being made on new restrictions.
In a new interview with the Spanish newspaper El Pais, the Inglorious Basterds director – whose films are known for their extreme violence and bloodshed – was asked for his thoughts on the issue.
“There are always two sides,” he said. “We certainly don’t need as many automatic weapons as there are. There should be better laws. [But] I do have a gun at home.”
Tarantino then clarified that his gun was “for protection”.
Elsewhere in the interview, he revealed his favourite tense scene from all of his films.
In another recent interview, Tarantino opened up about how the performance of one of his films at the box office served...
There have already been more than 140 mass shootings in the United States in 2023, with gun legislation activists lamenting the lack of progress being made on new restrictions.
In a new interview with the Spanish newspaper El Pais, the Inglorious Basterds director – whose films are known for their extreme violence and bloodshed – was asked for his thoughts on the issue.
“There are always two sides,” he said. “We certainly don’t need as many automatic weapons as there are. There should be better laws. [But] I do have a gun at home.”
Tarantino then clarified that his gun was “for protection”.
Elsewhere in the interview, he revealed his favourite tense scene from all of his films.
In another recent interview, Tarantino opened up about how the performance of one of his films at the box office served...
- 4/19/2023
- by Ellie Harrison
- The Independent - Film
Rafael Nadal's former coach and uncle, Toni Nadal, has criticised Novak Djokovic's opinions on vaccination for the Covid-19 virus.
Djokovic has long defended his stance on not getting the Covid-19 vaccine since he was deported from Australia in 2022 due to his unvaccinated status. The decision from the 35-year-old has also led to his exclusion from entering US tournaments this season as he remains unvaccinated.
When speaking about the situation to the Spanish news outlet El Espanol, Uncle Toni shared his opinions on people who are unvaccinated. In particular, he outlined how much worse the pandemic could have been if more people thought like Djokovic over the past three years.
"If everyone had done the same thing as Djokovic regarding vaccination, there would have been 10 times more deaths,"
Toni Nadal said to El Espanol
It is not the first time Nadal has opposed Djokovic's outlook on vaccinations. During Djokovic's...
Djokovic has long defended his stance on not getting the Covid-19 vaccine since he was deported from Australia in 2022 due to his unvaccinated status. The decision from the 35-year-old has also led to his exclusion from entering US tournaments this season as he remains unvaccinated.
When speaking about the situation to the Spanish news outlet El Espanol, Uncle Toni shared his opinions on people who are unvaccinated. In particular, he outlined how much worse the pandemic could have been if more people thought like Djokovic over the past three years.
"If everyone had done the same thing as Djokovic regarding vaccination, there would have been 10 times more deaths,"
Toni Nadal said to El Espanol
It is not the first time Nadal has opposed Djokovic's outlook on vaccinations. During Djokovic's...
- 4/14/2023
- Tennis-Infinity
The awards will be handed out at a special gala on May 3 at the Soho CaixaBank Theater in Malaga. The awards, organized by Prisa Audio and Cadena Ser, enjoy the collaboration of Malaga Town Hall, the Malaga Provincial Council and the Junta de Andalucía, and are sponsored by Amazon Music and Audible. The prizes honor the most outstanding work and podcasters of 2022, and this year received 1,178 submissions from 18 countries.
The winners have been announced for the second edition of the Ondas World Podcast Awards, organized by Prisa Audio and Cadena Ser. Among those being honored are Radio Ambulante Estudios, Adonde Media, the daily podcasts of three Spanish newspapers, the first original Batman in audio and the independent podcaster Cristina Miter. The awards seek to pay tribute to the Spanish-language podcast and the most outstanding work and professionals of 2022.
The 17 awards across 15 categories were chosen from among 1,178 submissions from 18 countries. The decision of the international jury,...
The winners have been announced for the second edition of the Ondas World Podcast Awards, organized by Prisa Audio and Cadena Ser. Among those being honored are Radio Ambulante Estudios, Adonde Media, the daily podcasts of three Spanish newspapers, the first original Batman in audio and the independent podcaster Cristina Miter. The awards seek to pay tribute to the Spanish-language podcast and the most outstanding work and professionals of 2022.
The 17 awards across 15 categories were chosen from among 1,178 submissions from 18 countries. The decision of the international jury,...
- 3/3/2023
- Podnews.net
This release is in English here
Hoy se han dado a conocer en Málaga los nominados de la segunda edición de los Premios Ondas Globales del Podcast. La firma de Dios, Blum, Canción Exploder, _Los últimos días de Maradona, _AdolesZentes, Los papeles, _Chapapote: _la mancha del Prestige, Cada capa de _l’atmosfera, y Artxipelagoa son algunos de los 65 nominados de las 13 categorías postulables en los galardones que buscan reconocer lo mejor de la industria del podcast _en español.
Los nominados a los premios, organizados por Prisa Audio y Cadena Ser, han sido seleccionados de entre 1.178 candidaturas procedentes de 18 países, lo que ha supuesto un aumento del 25% de candidaturas oficiales con respecto a la primera edición. Una cuarta parte de las nominaciones proceden de productoras independientes, otro 25%, de medios de comunicación y la otra mitad de plataformas de audio o productores líderes del podcast en el ámbito hispanohablante.
La decisión del jurado,...
Hoy se han dado a conocer en Málaga los nominados de la segunda edición de los Premios Ondas Globales del Podcast. La firma de Dios, Blum, Canción Exploder, _Los últimos días de Maradona, _AdolesZentes, Los papeles, _Chapapote: _la mancha del Prestige, Cada capa de _l’atmosfera, y Artxipelagoa son algunos de los 65 nominados de las 13 categorías postulables en los galardones que buscan reconocer lo mejor de la industria del podcast _en español.
Los nominados a los premios, organizados por Prisa Audio y Cadena Ser, han sido seleccionados de entre 1.178 candidaturas procedentes de 18 países, lo que ha supuesto un aumento del 25% de candidaturas oficiales con respecto a la primera edición. Una cuarta parte de las nominaciones proceden de productoras independientes, otro 25%, de medios de comunicación y la otra mitad de plataformas de audio o productores líderes del podcast en el ámbito hispanohablante.
La decisión del jurado,...
- 2/6/2023
- Podnews.net
Prisa Audio sets the gold standard in the industry by clocking up 574 million downloads and 971 million listening hours last year – a year-on-year increase of 39% and 17%, respectively. The figures, provided by Triton Digital’s Streaming Metrics Monthly Ranker, are testament to Prisa’s leadership as an audio producer. With 1,200 podcasts, and partnerships with Podimo, Amazon Music, Audible, Spotify and Penguin Random House, Prisa Audio tops the weekly aggregator charts with podcasts such as Nadie sabe Nada, Estirando el Chicle and Hoy en El País. The audio division's advertising revenue grew 43% over the previous year.
Prisa Audio, the Prisa Media platform that integrates all of the Group's digital audio production, strengthened its lead in Spanish-language production worldwide in 2022, yet another key milestone in Prisa's ongoing commitment to leading the transformation of quality journalism and entertainment.
Last year, the division clocked up 574 million downloads and 971 million listening hours – representing year-on-year growth of 39% and 17%, respectively.
Prisa Audio, the Prisa Media platform that integrates all of the Group's digital audio production, strengthened its lead in Spanish-language production worldwide in 2022, yet another key milestone in Prisa's ongoing commitment to leading the transformation of quality journalism and entertainment.
Last year, the division clocked up 574 million downloads and 971 million listening hours – representing year-on-year growth of 39% and 17%, respectively.
- 1/23/2023
- Podnews.net
Image Source: Sony Pictures
In the coming days, Bad Bunny is set to appear opposite Brad Pitt in the summer blockbuster "Bullet Train," but don't call it a crossover. We're talking about a Puerto Rican reggaetonero who is undeniably the biggest pop music artist in the world right now and is still committed to only putting out music in Spanish.
"I never made a song thinking, Man, this is for the world. This is to capture the gringo audience. Never. On the contrary, I make songs as if only Puerto Ricans were going to listen to them. I still think I'm there making music, and it's for Puerto Ricans. I forget the entire world listens to me," he said in an interview with GQ earlier this year. Benito expressed a similar sentiment in an interview with El País last year. "Hay que romper eso de que los gringos son dioses . . . No,...
In the coming days, Bad Bunny is set to appear opposite Brad Pitt in the summer blockbuster "Bullet Train," but don't call it a crossover. We're talking about a Puerto Rican reggaetonero who is undeniably the biggest pop music artist in the world right now and is still committed to only putting out music in Spanish.
"I never made a song thinking, Man, this is for the world. This is to capture the gringo audience. Never. On the contrary, I make songs as if only Puerto Ricans were going to listen to them. I still think I'm there making music, and it's for Puerto Ricans. I forget the entire world listens to me," he said in an interview with GQ earlier this year. Benito expressed a similar sentiment in an interview with El País last year. "Hay que romper eso de que los gringos son dioses . . . No,...
- 8/3/2022
- by Cristina Escobar
- Popsugar.com
Exclusive: CAA has signed Steven Caple Jr, the Creed II director who is currently in post-production on the upcoming Transformers: Rise of the Beasts, which Paramount Pictures releases June 9, 2023.
Caple had been repped by WME. He took over the reins of the Creed franchise from director Ryan Coogler, with Michael B. Jordan, Sylvester Stallone and Tessa Thompson starring. Released by MGM in November 2018, the second entry in the Creed franchise grossed more than $200 million worldwide.
Caple is set to direct and produce Byall, which is written by Juel Taylor and Tony Rettenmaier and also produced by Legendary, Gotham Group and Jennifer Levine. The project is set to be released by Warner Bros and follows a world without the Los Angeles Police Department and the aftermath that ensues.
His debut feature film, The Land, premiered at Sundance 2016. Produced by Macro Ventures, Priority Pictures and Mass Appeal (Nas), the film was picked...
Caple had been repped by WME. He took over the reins of the Creed franchise from director Ryan Coogler, with Michael B. Jordan, Sylvester Stallone and Tessa Thompson starring. Released by MGM in November 2018, the second entry in the Creed franchise grossed more than $200 million worldwide.
Caple is set to direct and produce Byall, which is written by Juel Taylor and Tony Rettenmaier and also produced by Legendary, Gotham Group and Jennifer Levine. The project is set to be released by Warner Bros and follows a world without the Los Angeles Police Department and the aftermath that ensues.
His debut feature film, The Land, premiered at Sundance 2016. Produced by Macro Ventures, Priority Pictures and Mass Appeal (Nas), the film was picked...
- 2/17/2022
- by Mike Fleming Jr
- Deadline Film + TV
Javier Bardem as Desi Arnaz in Aaron Sorkin’s “Being the Ricardos” was controversial from the start, with many criticizing casting the Spaniard Bardem to play a Cuban-American icon. On Tuesday, after that portrayal won Bardem his fourth Oscar nomination, he defended himself against concerns that he was taking roles away from minority actors via remarks picked up by Spain’s daily newspaper El Pais.
To translate: “Let’s talk about the Spanish minorities,” Bardem said during a February 8 press conference in Madrid to discuss the nomination. “How many Spanish characters exist in international cinema? None. There are Latin American characters. I know what I’m talking about when I talk about minorities. And we need to support minorities, but we also have to support those of us who are minorities as well, faced with representing other minorities.”
Hollywood is in a constant conversation about whitewashing and authentic casting, but...
To translate: “Let’s talk about the Spanish minorities,” Bardem said during a February 8 press conference in Madrid to discuss the nomination. “How many Spanish characters exist in international cinema? None. There are Latin American characters. I know what I’m talking about when I talk about minorities. And we need to support minorities, but we also have to support those of us who are minorities as well, faced with representing other minorities.”
Hollywood is in a constant conversation about whitewashing and authentic casting, but...
- 2/12/2022
- by Rafael Motamayor
- Indiewire
Exclusive: Roadside Attractions and Vertical Entertainment have prevailed in a bidding war surrounding the Sundance thriller Emily the Criminal, starring and produced by Aubrey Plaza, claiming North American rights. They’ve slated the film for an exclusive theatrical release this year, with Redbox joining the partnership for home entertainment distribution.
John Patton Ford’s feature directorial debut follows Emily (Plaza), who is saddled with student debt and locked out of the job market due to a minor criminal record. Desperate for income, she takes a shady gig as a “dummy shopper,” buying goods with stolen credit cards supplied by a handsome and charismatic middleman named Youcef (Theo Rossi). Faced with a series of dead-end job interviews, Emily soon finds herself seduced by the quick cash and illicit thrills of black-market capitalism, and increasingly interested in her mentor Youcef. Together, they hatch a plan to bring...
John Patton Ford’s feature directorial debut follows Emily (Plaza), who is saddled with student debt and locked out of the job market due to a minor criminal record. Desperate for income, she takes a shady gig as a “dummy shopper,” buying goods with stolen credit cards supplied by a handsome and charismatic middleman named Youcef (Theo Rossi). Faced with a series of dead-end job interviews, Emily soon finds herself seduced by the quick cash and illicit thrills of black-market capitalism, and increasingly interested in her mentor Youcef. Together, they hatch a plan to bring...
- 2/2/2022
- by Matt Grobar
- Deadline Film + TV
Bud Light’s Super Bowl commercials this year aren’t going to say much about the Bud Light that people know so well.
After four decades of making people laugh with sudsy ads about antics involving Real Men of Genius. the Bud Knight, Cedric the Entertainer and more, Anheuser-Busch is going to put a spotlight on two Bud Light brand extensions rather than the beer itself. One is Bud Light Next, a zero-carb brew that ought to appeal to consumers pursuing healthier lifestyles, and the other is Bud Light Seltzer Hard Soda, a new product that aims to use bolder flavors to lure drinkers.
The emphasis on new products shows just how quickly Anheuser-Busch is pivoting to keep pace with consumers seeking healthier refreshment choices and new tastes. One of the biggest pushes on Super Bowl Sunday will be behind the new soda-flavored seltzers. Bud Light has enlisted Guy Fieri,...
After four decades of making people laugh with sudsy ads about antics involving Real Men of Genius. the Bud Knight, Cedric the Entertainer and more, Anheuser-Busch is going to put a spotlight on two Bud Light brand extensions rather than the beer itself. One is Bud Light Next, a zero-carb brew that ought to appeal to consumers pursuing healthier lifestyles, and the other is Bud Light Seltzer Hard Soda, a new product that aims to use bolder flavors to lure drinkers.
The emphasis on new products shows just how quickly Anheuser-Busch is pivoting to keep pace with consumers seeking healthier refreshment choices and new tastes. One of the biggest pushes on Super Bowl Sunday will be behind the new soda-flavored seltzers. Bud Light has enlisted Guy Fieri,...
- 2/1/2022
- by Brian Steinberg
- Variety Film + TV
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