I Wanna Be Like Mike: The Story of the New NBA
- 2007
- 54m
I Wanna Be Like Mike, is one of the most memorable marketing slogans of all time, it was one of the first of thousands of ad campaigns to utilize the worlds adoration of a sports icon to sel... Read allI Wanna Be Like Mike, is one of the most memorable marketing slogans of all time, it was one of the first of thousands of ad campaigns to utilize the worlds adoration of a sports icon to sell product. It's easy to forget that before Michael Jordan was marketed as the best basketb... Read allI Wanna Be Like Mike, is one of the most memorable marketing slogans of all time, it was one of the first of thousands of ad campaigns to utilize the worlds adoration of a sports icon to sell product. It's easy to forget that before Michael Jordan was marketed as the best basketball player of all time, athletes were not marketed as teen idols, they were simply athlete... Read all