Director Steve Piper cast himself in the video because "...we had no time, we had hardly any budget, and I didn't want to torture some stranger dunking their head repeatedly under the water in my bath. The whole video was very much finding ways to make stuff lying around my house look interesting. Ruby and I sat around for two days filming things burning, dripping ink into bowls of water, running up and down dark alleyways and her dancing around in the garden."
Responding to a brief for dark imagery reflecting on conflicts of good and evil, director Steve Piper's first two cuts of the video were rejected by the label and distributor for being "So visually disturbing no one is going to be able to finish watching it." Piper cut several sequences, shot an additional sequence, and re-cut to get to the final release version.
After completing the music video for Humanist's debut single "English Ghosts", director Steve Piper was asked by composer Rob Marshall if he could rapidly produce a video for the album track "Ring of Truth", a last minute choice as a teaser for the album. Due to the urgent deadline for the video, most of it was shot in and around the director's home in Leeds, UK, with composer Rob Marshall and vocalist Carl Hancock Rux submitting footage of themselves from overlapping shoots in Brighton, UK and New York, USA.
Actress Ruby Barker, known for playing Marina Thompson in Netflix' Bridgerton series, appears through a long friendship with director Steve Piper who coached her performances on How to Stop a Recurring Dream, Cobra, and Bridgerton, she heard early mixes of the album while preparing her Marina Thompson character.