‘Dirt Music.’
The launches last weekend of Gregor Jordan’s Dirt Music and Alister Grierson’s Bloody Hell underline the challenges facing independent films in a theatrical market that is severely weakened by the Victorian shutdown, limits on seating capacity and the absence of Hollywood tentpoles.
Universal mounted a substantial marketing campaign for Jordan’s romantic drama based on the Tim Winton novel, while Grierson’s dark comedic thriller opened on 50 screens across the Event Cinemas, Birch Carroll & Coyle and Greater Union circuits.
Starring Kelly Macdonald, Garrett Hedlund and David Wenham, Dirt Music grossed $188,000 on 201 screens and $300,000 including previews, more than a year after its world premiere in Toronto.
Exhibitors were disappointed. “I would definitely have expected more from a high profile Aussie film based on a best seller,” Hayden Orpheum Picture Palace Gm Alex Temesvari tells If.
Majestic Cinemas’ CEO Kieren Dell says: “Dirt Music has been struggling; I...
The launches last weekend of Gregor Jordan’s Dirt Music and Alister Grierson’s Bloody Hell underline the challenges facing independent films in a theatrical market that is severely weakened by the Victorian shutdown, limits on seating capacity and the absence of Hollywood tentpoles.
Universal mounted a substantial marketing campaign for Jordan’s romantic drama based on the Tim Winton novel, while Grierson’s dark comedic thriller opened on 50 screens across the Event Cinemas, Birch Carroll & Coyle and Greater Union circuits.
Starring Kelly Macdonald, Garrett Hedlund and David Wenham, Dirt Music grossed $188,000 on 201 screens and $300,000 including previews, more than a year after its world premiere in Toronto.
Exhibitors were disappointed. “I would definitely have expected more from a high profile Aussie film based on a best seller,” Hayden Orpheum Picture Palace Gm Alex Temesvari tells If.
Majestic Cinemas’ CEO Kieren Dell says: “Dirt Music has been struggling; I...
- 10/12/2020
- by The IF Team
- IF.com.au
‘The High Note.’
Universal’s musical dramedy The High Note premiered in the US on-demand and on about 100 screens, mostly drive-ins, in late May, while Warner Bros’ Cats & Dogs 3: Paws Unite! went straight to digital in the US.
So Australian exhibitors had modest expectations as both titles opened in cinemas last weekend while ticket sales remained depressed but should pick up from today with the school vacation.
Typifying the malaise, no title cracked $1 million last weekend as Numero reported the top 20 generated $3.6 million, down 5 per cent on the previous frame.
“The current school holiday line up is one of the worst I have ever seen,” Hayden Orpheum Picture Palace Gm Alex Temesvari tells If.
“The only major family film is Trolls World Tour and unfortunately we had to pass on it as, outside of a Frozen or a Toy Story, we can’t justify opening a family film outside...
Universal’s musical dramedy The High Note premiered in the US on-demand and on about 100 screens, mostly drive-ins, in late May, while Warner Bros’ Cats & Dogs 3: Paws Unite! went straight to digital in the US.
So Australian exhibitors had modest expectations as both titles opened in cinemas last weekend while ticket sales remained depressed but should pick up from today with the school vacation.
Typifying the malaise, no title cracked $1 million last weekend as Numero reported the top 20 generated $3.6 million, down 5 per cent on the previous frame.
“The current school holiday line up is one of the worst I have ever seen,” Hayden Orpheum Picture Palace Gm Alex Temesvari tells If.
“The only major family film is Trolls World Tour and unfortunately we had to pass on it as, outside of a Frozen or a Toy Story, we can’t justify opening a family film outside...
- 9/28/2020
- by The IF Team
- IF.com.au
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